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Deborah Fullerton tapped to lead USC Health Sciences PR and Marketing

Deborah S. Fullerton has been named associate vice president for USC Health Sciences Public Relations and Marketing and senior associate dean of the Keck School of Medicine of USC.

She comes to USC with extensive experience in academic medicine, having provided marketing and communications leadership at Loyola University Health System and Duke University Health System.

“We are so pleased to have someone with Deborah’s experience and proven track record in top academic medical centers joining our team,” said Brenda Maceo, USC vice president for public relations and marketing, to whom Fullerton reports. “She will provide important leadership in helping us grow and strengthen the visibility and reputation of the entire Keck Medicine enterprise, as well as the USC Health Sciences as a whole.”  

Fullerton said, “The position at USC attracted me because I enjoy nurturing change in an organization—building marketing programs and developing staff—and Keck Medicine is embarking on a trajectory of growth in its network, its facilities and its physician practice. I look forward to partnering with the faculty and administration to make USC Health Sciences the preferred brand in our market and to increase our national and international reputation for the Keck School of Medicine.”

After beginning her career as an editor at The Courier-Tribune in Asheboro, N.C., Fullerton transitioned to her health-care career at Duke University Medical Center, where she led Duke in its first-ever advertising and marketing programs as it transitioned into a health system.

Recruited to Loyola University Health System in 1997, she created a marketing department at the newly spun-off subsidiary of Loyola University Chicago, which included a medical center, 24 offsite clinics, a community hospital, children's hospital-within-a-hospital, medical and nursing schools, and biomedical graduate programs. She orchestrated and built a competitive brand while fueling business growth, ensuring consistency in traditional and digital marketing, and focusing on bridging the gap between marketing and customer service.

In 2010 she formed a solo consulting practice, dF Consulting, offering strategic marketing counsel, public relations and crisis communications consultation for not-for-profits. She served as an advisory board member and mentor at several nonprofit organizations and has served on the advisory board of the University of North Carolina (UNC) at Chapel Hill School of Journalism & Mass Communications since 2007. She was a founding member of the Chief Marketing Council of the University HealthSystem Consortium.

Fullerton earned her bachelor's degree in journalism from UNC-Chapel Hill and an M.B.A. from the Duke University Fuqua School of Business.

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