Keck School Faculty

Jon-Patrick Allem

Jon-Patrick Allem

Assistant Professor of Research Population and Public Health Sciences
1500 San Pablo St. Health Sciences Campus Los Angeles

A thematic analysis of Puff Bar-related content on TikTok Subst Use Misuse. 2023 Apr 21; 1-6. . View in PubMed

Cartoon marketing exposure decreases perceived risks of e-cigarette use in adolescents Exp Clin Psychopharmacol. 2023 Feb 09. . View in PubMed

Monitoring the Official YouTube Channels of E-Cigarette Companies: A Thematic Analysis Health Educ Behav. 2023 Jan 20; 10901981221148964. . View in PubMed

The Need for Tobacco-Related Interventions to Incorporate Digital Media Literacy JAMA Pediatr. 2023 03 01; 177(3):221-222. . View in PubMed

An Analysis of Twitter Posts About the US. Food and Drug Administration's Menthol Ban. Nicotine Tob Res. 2023 04 06; 25(5):962-966. . View in PubMed

Describing Memes Referencing Vaping: Thematic Analysis Subst Use Misuse. 2023; 58(2):306-310. . View in PubMed

E-cigarette imagery in Netflix scripted television and movies popular among young adults: A content analysis Addict Behav Rep. 2022 Dec; 16:100444. . View in PubMed

Tobacco and cannabis use advertisements targeting adolescents and young adults on Snapchat in 2019 Prev Med Rep. 2022 Apr; 26:101758. . View in PubMed

Identifying Health-Related Discussions of Cannabis Use on Twitter by Using a Medical Dictionary: Content Analysis of Tweets JMIR Form Res. 2022 Feb 25; 6(2):e35027. . View in PubMed

New products that facilitate stealth vaping: the case of SLEAV Tob Control. 2022 09; 31(5):685-686. . View in PubMed

Exposure to E-Cigarette Product Placement in Music Videos Is Associated With Vaping Among Young Adults Health Educ Behav. 2022 08; 49(4):639-646. . View in PubMed

The impact of e-cigarette product place in music videos on susceptibility to use e-cigarettes among young adults: An experimental investigation Addict Behav. 2022 07; 130:107307. . View in PubMed

Recognition of cartoon-based e-cigarette-related marketing is associated with e-cigarette use among adolescents Addict Behav. 2022 07; 130:107312. . View in PubMed

Monitoring Health Effects of Vaping Discussed on Twitter in 2018 and 2019 J Gen Intern Med. 2022 02; 37(3):673-675. . View in PubMed

Themes in TikTok Videos Featuring Little Cigars and Cigarillos: Content Analysis J Med Internet Res. 2022 11 16; 24(11):e42441. . View in PubMed

Association Between Exposure to Tobacco Content on Social Media and Tobacco Use: A Systematic Review and Meta-analysis JAMA Pediatr. 2022 09 01; 176(9):878-885. . View in PubMed

Twitter Surveillance at the Intersection of the Triangulum Nicotine Tob Res. 2022 01 01; 24(1):118-124. . View in PubMed

Ice Flavor-Related Discussions on Twitter: Content Analysis J Med Internet Res. 2022 11 30; 24(11):e41785. . View in PubMed

E-cigarette use and promotion by social media influencers during videogame play on Twitch Tob Control. 2021 Oct 08. . View in PubMed

Instagram Posts Related to Backwoods Cigarillo Blunts: Content Analysis JMIR Public Health Surveill. 2021 02 09; 7(2):e22946. . View in PubMed

Categorizing IQOS-Related Twitter Discussions Int J Environ Res Public Health. 2021 04 30; 18(9). . View in PubMed

Electronic Cigarette Product Placement and Imagery in Popular Music Videos Nicotine Tob Res. 2021 08 04; 23(8):1367-1372. . View in PubMed

Leading Topics in Twitter Discourse on JUUL and Puff Bar Products: Content Analysis J Med Internet Res. 2021 07 19; 23(7):e26510. . View in PubMed

#FlavorsSaveLives: An Analysis of Twitter Posts Opposing Flavored E-cigarette Bans Nicotine Tob Res. 2021 08 04; 23(8):1431-1435. . View in PubMed

Instagram's #JUUL: who's posting what Transl Behav Med. 2021 02 11; 11(1):257-261. . View in PubMed

Twitter Posts About Cannabis Use During Pregnancy and Postpartum:A Content Analysis Subst Use Misuse. 2021; 56(7):1074-1077. . View in PubMed

Vaping and COVID-19: Insights for Public Health and Clinical Care from Twitter Int J Environ Res Public Health. 2021 10 26; 18(21). . View in PubMed

Topics of Nicotine-Related Discussions on Twitter: Infoveillance Study J Med Internet Res. 2021 06 07; 23(6):e25579. . View in PubMed

"I'm using cigarettes to quit JUUL": An analysis of Twitter posts about JUUL cessation Addict Behav Rep. 2020 Dec; 12:100286. . View in PubMed

Characterising KandyPens-related posts to Instagram: implications for nicotine and cannabis use Tob Control. 2020 07; 29(4):472-474. . View in PubMed

Cannabis Surveillance With Twitter Data: Emerging Topics and Social Bots Am J Public Health. 2020 03; 110(3):357-362. . View in PubMed

Content Analysis of Instagram Posts From 2019 With Cartoon-Based Marketing of e-Cigarette-Associated Products JAMA Pediatr. 2020 11 01; 174(11):1110-1112. . View in PubMed

Calling Out Companies Responsible for Putting Cartoons on E-juice Labels Nicotine Tob Res. 2020 10 08; 22(10):1930-1931. . View in PubMed

Follow-Up Investigation on the Promotional Practices of Electric Scooter Companies: Content Analysis of Posts on Instagram and Twitter JMIR Public Health Surveill. 2020 01 23; 6(1):e16833. . View in PubMed

Public Health Concerns and Unsubstantiated Claims at the Intersection of Vaping and COVID-19 Nicotine Tob Res. 2020 08 24; 22(9):1667-1668. . View in PubMed

Characterizing #Backwoods on Instagram: "The Number One Selling All Natural Cigar" Int J Environ Res Public Health. 2020 06 25; 17(12). . View in PubMed

Do tobacco industry websites target content to specific demographic groups? Drug Alcohol Depend. 2020 03 01; 208:107852.. View in PubMed

E-liquid-related posts to Twitter in 2018: Thematic analysis Addict Behav Rep. 2019 Dec; 10:100196. . View in PubMed

Prev Med Rep. 2019 Mar; 13:62-63. . View in PubMed

Return of cartoon to market e-cigarette-related products Tob Control. 2019 09; 28(5):555-557. . View in PubMed

Vape pen product placement in popular music videos Addict Behav. 2019 06; 93:263-264. . View in PubMed

Strategies to find audience segments on Twitter for e-cigarette education campaigns Addict Behav. 2019 04; 91:222-226. . View in PubMed

E-cigarettes Are Being Marketed as "Vitamin Delivery" Devices Am J Public Health. 2019 02; 109(2):194-196. . View in PubMed

Int J Environ Res Public Health. 2019 08 23; 16(17). . View in PubMed

Insights on electronic cigarette products from reviews on the Reddit forum Tob Prev Cessat. 2019; 5:29. . View in PubMed

Characterizing Swisher Little Cigar-Related Posts on Twitter in 2018: Text Analysis J Med Internet Res. 2019 07 19; 21(7):e14398. . View in PubMed

Tobacco Use Behaviors, Attitudes, and Demographic Characteristics of Tobacco Opinion Leaders and Their Followers: Twitter Analysis J Med Internet Res. 2019 06 04; 21(6):e12676. . View in PubMed

Cartoon-based e-cigarette marketing: Associations with susceptibility to use and perceived expectations of use Drug Alcohol Depend. 2019 08 01; 201:109-114. . View in PubMed

Posttraumatic growth among childhood cancer survivors: Associations with ethnicity, acculturation, and religious service attendance J Psychosoc Oncol. 2018 Mar-Apr; 36(2):175-188. . View in PubMed

Cultural values associated with substance use among Hispanic emerging adults in Southern California Addict Behav. 2018 Feb; 77:267-271. . View in PubMed

JUUL: Spreading Online and Offline J Adolesc Health. 2018 11; 63(5):582-586. . View in PubMed

Could Social Bots Pose a Threat to Public Health? Am J Public Health. 2018 08; 108(8):1005-1006.. View in PubMed

Next generation media monitoring: Global coverage of electronic nicotine delivery systems (electronic cigarettes) on Bing, Google and Twitter, 2013-2018 PLoS One. 2018; 13(11):e0205822. . View in PubMed

Characterizing JUUL-related posts on Twitter Drug Alcohol Depend. 2018 09 01; 190:1-5. . View in PubMed

The Why We Retweet scale PLoS One. 2018; 13(10):e0206076. . View in PubMed

Hookah-Related Posts to Twitter From 2017 to 2018: Thematic Analysis J Med Internet Res. 2018 11 19; 20(11):e11669. . View in PubMed

Automated Identification of Hookahs (Waterpipes) on Instagram: An Application in Feature Extraction Using Convolutional Neural Network and Support Vector Machine Classification J Med Internet Res. 2018 11 21; 20(11):e10513. . View in PubMed

Monitoring Tobacco Brand Websites to Understand Marketing Strategies Aimed at Tobacco Product Users and Potential Users Nicotine Tob Res. 2018 09 25; 20(11):1393-1400. . View in PubMed

E-Cigarette Surveillance With Social Media Data: Social Bots, Emerging Topics, and Trends JMIR Public Health Surveill. 2017 Dec 20; 3(4):e98. . View in PubMed

Identifying Sentiment of Hookah-Related Posts on Twitter JMIR Public Health Surveill. 2017 Oct 18; 3(4):e74. . View in PubMed

Waterpipe Promotion and Use on Instagram: #Hookah Nicotine Tob Res. 2017 Oct 01; 19(10):1248-1252. . View in PubMed

Electronic cigarette retailers use Pokémon Go to market products Tob Control. 2017 12; 26(e2):e145-e147. . View in PubMed

The Revised Inventory of the Dimensions of Emerging Adulthood (IDEA-R) and Substance Use Among College Students Eval Health Prof. 2017 12; 40(4):401-408. . View in PubMed

The Charlie Sheen Effect on Rapid In-home Human Immunodeficiency Virus Test Sales Prev Sci. 2017 07; 18(5):541-544. . View in PubMed

Campaigns and counter campaigns: reactions on Twitter to e-cigarette education Tob Control. 2017 03; 26(2):226-229. . View in PubMed

PLoS One. 2017; 12(3):e0170702. . View in PubMed

Internet Searches for Suicide Following the Release of 13 Reasons Why JAMA Intern Med. 2017 10 01; 177(10):1527-1529. . View in PubMed

Images of Little Cigars and Cigarillos on Instagram Identified by the Hashtag #swisher: Thematic Analysis J Med Internet Res. 2017 07 14; 19(7):e255. . View in PubMed

Challenges to Mediation Analysis From Experimental Designs Nicotine Tob Res. 2017 09 01; 19(9):1120-1121. . View in PubMed

Role transitions and substance use among Hispanic emerging adults: A longitudinal study using coarsened exact matching Addict Behav. 2016 Jul; 58:95-9. . View in PubMed

Perceptions of Secondhand E-Cigarette Aerosol Among Twitter Users Tob Regul Sci. 2016 Apr; 2(2):146-152. . View in PubMed

Emerging adulthood themes and hookah use among college students in Southern California Addict Behav. 2016 10; 61:16-9. . View in PubMed

Vaping on Instagram: cloud chasing, hand checks and product placement Tob Control. 2016 09; 26(5):575-578. . View in PubMed

When a ban really is not a ban: internet loopholes and Djarum flavoured cigarettes in the USA Tob Control. 2016 07; 25(4):489-90. . View in PubMed

Revisiting the Rise of Electronic Nicotine Delivery Systems Using Search Query Surveillance Am J Prev Med. 2016 06; 50(6):e173-e181. . View in PubMed

Tob Induc Dis. 2016; 14:18. . View in PubMed

Marketing activities of vape shops across racial/ethnic communities Tob Prev Cessat. 2016; 2(Suppl). . View in PubMed

Vape shop retailers' perceptions of their customers, products and services: A content analysis Tob Prev Cessat. 2016; 2(Suppl). . View in PubMed

Big Data Sensors of Organic Advocacy: The Case of Leonardo DiCaprio and Climate Change PLoS One. 2016; 11(8):e0159885. . View in PubMed

Employee and customer handling of nicotine-containing e-liquids in vape shops Tob Prev Cessat. 2016; 2(Suppl). . View in PubMed

The Importance of Debiasing Social Media Data to Better Understand E-Cigarette-Related Attitudes and Behaviors J Med Internet Res. 2016 08 09; 18(8):e219. . View in PubMed

Evaluation of a telenovela designed to improve knowledge and behavioral intentions among Hispanic patients with end-stage renal disease in Southern California Ethn Health. 2016; 21(1):58-70. . View in PubMed

Pokémon GO-A New Distraction for Drivers and Pedestrians JAMA Intern Med. 2016 12 01; 176(12):1865-1866. . View in PubMed

Tobacco Attitudes and Behaviors of Vape Shop Retailers in Los Angeles Am J Health Behav. 2015 Nov; 39(6):794-8. . View in PubMed

Characteristics of emerging adulthood and e-cigarette use: Findings from a pilot study Addict Behav. 2015 Nov; 50:40-4. . View in PubMed

Adverse childhood experiences and substance use among Hispanic emerging adults in Southern California Addict Behav. 2015 Nov; 50:199-204. . View in PubMed

The environment modifies the relationship between social networks and secondhand smoke exposure among Korean nonsmokers in Seoul and California Asia Pac J Public Health. 2015 Mar; 27(2):NP437-47. . View in PubMed

Cultural and social influences on adolescent smoking dissipate by emerging adulthood among Hispanics in Southern California J Immigr Minor Health. 2015 Feb; 17(1):192-7. . View in PubMed

Diffusion of Messages from an Electronic Cigarette Brand to Potential Users through Twitter PLoS One. 2015; 10(12):e0145387. . View in PubMed

The Relationship Between the Accumulated Number of Role Transitions and Hard Drug Use among Hispanic Emerging Adults J Psychoactive Drugs. 2015 Jan-Mar; 47(1):60-4. . View in PubMed

Population health concerns during the United States' Great Recession Am J Prev Med. 2014 Feb; 46(2):166-70. . View in PubMed

Emerging adulthood themes, role transitions and substance use among Hispanics in Southern California Addict Behav. 2013 Dec; 38(12):2797-800. . View in PubMed

Role transitions in emerging adulthood are associated with smoking among Hispanics in Southern California Nicotine Tob Res. 2013 Nov; 15(11):1948-51. . View in PubMed

Seasonality in seeking mental health information on Google Am J Prev Med. 2013 May; 44(5):520-5. . View in PubMed

Novel surveillance of psychological distress during the great recession J Affect Disord. 2012 Dec 15; 142(1-3):323-30. . View in PubMed

A novel evaluation of World No Tobacco day in Latin America J Med Internet Res. 2012 May 28; 14(3):e77. . View in PubMed

South Korean military service promotes smoking: a quasi-experimental design Yonsei Med J. 2012 Mar; 53(2):433-8. . View in PubMed

Smoking trajectories among Koreans in Seoul and California: exemplifying a common error in age parameterization Asian Pac J Cancer Prev. 2012; 13(5):1851-6. . View in PubMed

Jon-Patrick Allem is an Associate Professor of Research at the Keck School of Medicine of USC. Dr. Allem's research harnesses digital data sources and cutting-edge methodologies to improve population health surveillance and policy. His multidisciplinary expertise in behavioral science, preventive medicine, and data science has led to data-driven public health insights featured in prominent media and scholarly outlets such as Nature, Scientific American, CNN, and the American Journal of Public Health. With the use of data from online platforms such as Twitter, Instagram, YouTube, and Google Web Search, Dr. Allem's research has included studies on the effectiveness of mass media campaigns, use and appeal of tobacco products, HIV education, the marketing practices of micromobility companies, and the sources and content of online misinformation. He has successfully competed for close to 4 million dollars in government contracts and grants, with current projects focused on identifying sources of exposure to tobacco marketing among adolescents and young adults. He recently became the principal investigator for the California Tobacco Control Program’s Tobacco Industry Monitoring Evaluation. The main goal of the project is to inform comprehensive tobacco control policy efforts by monitoring core tobacco industry practices related to electronic cigarettes and other new and emerging non-combustible nicotine products, and little cigars and cigarillos in three core tobacco industry practices: advertising and marketing on social media platforms, direct marketing, and underage online sales.
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