Keck School Faculty

Nancy Tess Boley Cruz, PhD
Nancy Tess Boley Cruz, PhD
Associate Professor of Clinical Preventive Medicine
Institute for Health Promotion & Disease Prevention
SSB 312C 2001 N. Soto Street Health Sciences Campus Los Angeles
Tess Boley Cruz, PhD, MPH, CHES, is a clinical assistant professor in preventive medicine at the Keck School of Medicine of the University of Southern California. For the past 12 years, she has been involved in research projects and teaching at the master's and undergraduate levels in health education, communications and health disparities. She serves as the co-principal investigator of the Tobacco Education and Material Lab (TEAM Lab), providing special expertise on materials development and evaluation.

She served as the first director of the new Master of Public Health Program (MPH) at USC and currently serves as director of the Health Communications Track in the MPH program. Dr. Cruz provides the core MPH course on health promotion theory, and a course on public health communications with an emphasis on tailoring strategies and materials to help priority populations. In her undergraduate teaching, her courses have included a focus on race and gender issues in public health and on adolescent health.

Her research focuses on health communications, disparities, and tobacco control, with projects on countering tobacco marketing, and reducing menthol smoking among African-Americans.

Dr. Cruz earned her MPH from California State University and her PhD from the University of Massachusetts, Amherst

Monitoring Tobacco Brand Websites to Understand Marketing Strategies Aimed at Tobacco Product Users and Potential Users Nicotine Tob Res. 2018 Sep 25; 20(11):1393-1400. . View in PubMed

Electronic cigarette retailers use Pokémon Go to market products Tob Control. 2017 Dec; 26(e2):e145-e147. . View in PubMed

Perceived stress and poly-tobacco product use across adolescence: Patterns of association and gender differences J Psychiatr Res. 2017 Nov; 94:172-179. . View in PubMed

Identifying Sentiment of Hookah-Related Posts on Twitter JMIR Public Health Surveill. 2017 Oct 18; 3(4):e74. . View in PubMed

Waterpipe Promotion and Use on Instagram: #Hookah Nicotine Tob Res. 2017 Oct 01; 19(10):1248-1252. . View in PubMed

Monitoring tobacco brand websites to understand marketing strategies aimed at tobacco product users and potential users Nicotine Tob Res. 2017 Sep 11. . View in PubMed

Images of Little Cigars and Cigarillos on Instagram Identified by the Hashtag #swisher: Thematic Analysis J Med Internet Res. 2017 Jul 14; 19(7):e255. . View in PubMed

Methods for Coding Tobacco-Related Twitter Data: A Systematic Review J Med Internet Res. 2017 Mar 31; 19(3):e91. . View in PubMed

Electronic cigarette retailers use Pokémon Go to market products Tob Control. 2017 12; 26(e2):e145-e147. . View in PubMed

Perceived stress and poly-tobacco product use across adolescence: Patterns of association and gender differences J Psychiatr Res. 2017 11; 94:172-179. . View in PubMed

Campaigns and counter campaigns: reactions on Twitter to e-cigarette education Tob Control. 2017 03; 26(2):226-229. . View in PubMed

Perceptions of Secondhand and Thirdhand Smoke Among Hispanic Residents of Multiunit Housing J Immigr Minor Health. 2017 02; 19(1):162-169. . View in PubMed

PLoS One. 2017; 12(3):e0170702. . View in PubMed

Methods for Coding Tobacco-Related Twitter Data: A Systematic Review J Med Internet Res. 2017 03 31; 19(3):e91. . View in PubMed

Images of Little Cigars and Cigarillos on Instagram Identified by the Hashtag #swisher: Thematic Analysis J Med Internet Res. 2017 07 14; 19(7):e255. . View in PubMed

Vaping on Instagram: cloud chasing, hand checks and product placement Tob Control. 2016 Sep; 26(5):575-578. . View in PubMed

E-cigarettes, Cigarettes, and the Prevalence of Adolescent Tobacco Use Pediatrics. 2016 Aug; 138(2). . View in PubMed

The E-cigarette Social Environment, E-cigarette Use, and Susceptibility to Cigarette Smoking J Adolesc Health. 2016 Jul; 59(1):75-80. . View in PubMed

E-Cigarettes and Future Cigarette Use Pediatrics. 2016 Jul; 138(1). . View in PubMed

Perceptions of Secondhand E-Cigarette Aerosol Among Twitter Users Tob Regul Sci. 2016 Apr; 2(2):146-152. . View in PubMed

Patterns of Alternative Tobacco Product Use: Emergence of Hookah and E-cigarettes as Preferred Products Amongst Youth J Adolesc Health. 2016 Feb; 58(2):181-5. . View in PubMed

Vaping on Instagram: cloud chasing, hand checks and product placement Tob Control. 2016 09; 26(5):575-578. . View in PubMed

E-cigarettes, Cigarettes, and the Prevalence of Adolescent Tobacco Use Pediatrics. 2016 08; 138(2). . View in PubMed

The E-cigarette Social Environment, E-cigarette Use, and Susceptibility to Cigarette Smoking J Adolesc Health. 2016 07; 59(1):75-80. . View in PubMed

E-Cigarettes and Future Cigarette Use Pediatrics. 2016 07; 138(1). . View in PubMed

Tob Induc Dis. 2016; 14:18. . View in PubMed

Career Paths of Recipients of a Master's Degree in Health Communication: Understanding Employment Opportunities, Responsibilities, and Choices J Health Commun. 2016; 21(3):356-65. . View in PubMed

Psychosocial Factors Associated With Adolescent Electronic Cigarette and Cigarette Use Pediatrics. 2015 Aug; 136(2):308-17. . View in PubMed

Electronic Cigarettes on Twitter - Spreading the Appeal of Flavors Tob Regul Sci. 2015 Apr; 1(1):36-41. . View in PubMed

Diffusion of Messages from an Electronic Cigarette Brand to Potential Users through Twitter PLoS One. 2015; 10(12):e0145387. . View in PubMed

Results from a national survey of health communication master's degree recipients: an exploration of training, placement, satisfaction, and success J Health Commun. 2015; 20(3):354-66. . View in PubMed

Consumers' perceptions of vape shops in Southern California: an analysis of online Yelp reviews Tob Induc Dis. 2014; 12(1):22. . View in PubMed

The menthol marketing mix: targeted promotions for focus communities in the United States Nicotine Tob Res. 2010 Dec; 12 Suppl 2:S147-53. . View in PubMed

Development and validation of a scale to assess attitudes and beliefs about menthol cigarettes among african american smokers Eval Health Prof. 2010 Dec; 33(4):414-36. . View in PubMed

Menthol and non-menthol cigarette use among Black smokers in Southern California Nicotine Tob Res. 2010 Apr; 12(4):398-407. . View in PubMed

Tobacco marketing in California and implications for the future Tob Control. 2010 Apr; 19 Suppl 1:i21-9. . View in PubMed

Monitoring the tobacco use epidemic IVThe vector: Tobacco industry data sources and recommendations for research and evaluation. Prev Med. 2009 Jan; 48(1 Suppl):S24-34. . View in PubMed

An examination of trends in amount and type of cigarette advertising and sales promotions in California stores, 2002-2005 Tob Control. 2008 Apr; 17(2):93-8. . View in PubMed

Attitudes toward anti-tobacco policy among California youth: associations with smoking status, psychosocial variables and advocacy actions Health Educ Res. 1999 Dec; 14(6):751-63. . View in PubMed

Tailoring outdoor tobacco advertising to minorities in Los Angeles County J Health Commun. 1998 Apr-Jun; 3(2):137-46. . View in PubMed

Targeted tobacco markets: outdoor advertising in Los Angeles minority neighborhoods Am J Public Health. 1997 Jul; 87(7):1232-3. . View in PubMed

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