{"id":22,"date":"2023-08-02T15:38:09","date_gmt":"2023-08-02T15:38:09","guid":{"rendered":"https:\/\/keck.usc.edu\/mesh\/?page_id=22"},"modified":"2025-03-14T17:34:53","modified_gmt":"2025-03-14T17:34:53","slug":"business-development-and-industry-relations-process","status":"publish","type":"page","link":"https:\/\/keck.usc.edu\/mesh\/our-services\/business-development-and-industry-relations-process\/","title":{"rendered":"Business Development and Industry Relations Process"},"content":{"rendered":"\n\n\n\n\n    \n\n  \n    \n\n\n\n\n\n\n<div\n  class=\"cc--component-container cc--hero-primary horizontal-navigation\"\n\n  \n  \n  \n  \n  \n  \n  >\n  <div class=\"c--component c--hero-primary\"\n    \n      >\n\n    \n  \n  <div class=\"inner-wrapper has-horizontal-nav\">\n\n          <div class=\"title-wrapper\">\n\n                  <div class=\"eyebrow-container\">\n                              \n<div class=\"f--field f--eyebrow\">\n\n    \n  <a href=\"https:\/\/keck.usc.edu\/mesh\/\" >MESH Strategic Partnerships<\/a>\n\n\n\n<\/div>\n                              \n<div class=\"f--field f--eyebrow\">\n\n    \n  <a href=\"https:\/\/keck.usc.edu\/mesh\/our-services\/\" >Our Services<\/a>\n\n\n\n<\/div>\n                      <\/div>\n        \n                      \n<div class=\"f--field f--page-title has-stripe\">\n\n    \n      <h1>Business Development and Industry Relations Process<\/h1>\n\n\n<\/div>\n        \n              <\/div>\n    \n              \n<div class=\"f--field f--link eyebrow-link\">\n\n    \n    \n  \n\n<a\n  class=\"link \"\n  href=\"\/mesh\/contact\/\"\n    >\n        Connect and Collaborate!\n    <\/a>\n\n\n<\/div>\n    \n    \n      \n              <div class=\"horizontal-nav\">\n                      <div class=\"horizontal-menu-container\">\n              <button class=\"expand-menu\">\n                                  In This Section\n                                <svg class=\"menu\" 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xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n          <path d=\"m17.5 20.2142857 6.2142857-6.2142857 1.2857143 1.2857143-7.5 7.5-7.5-7.5 1.2857143-1.2857143z\" fill=\"#000\" fill-rule=\"evenodd\"\/>\n        <\/svg>\n      <\/button>\n    <\/div>\n  \n      <div class=\"submenus-wrapper\">\n      <div class=\"submenus-wrapper-inner\">\n        <ul class=\"submenu\" aria-hidden=\"true\">\n                      <li class=\" menu-item menu-item-type-post_type menu-item-object-page menu-item-44\">\n      <a href=\"https:\/\/keck.usc.edu\/mesh\/for-faculty\/industry-pathways\/\" >Industry Pathways<\/a>\n  \n  \n<\/li>\n                      <li class=\" menu-item menu-item-type-post_type menu-item-object-page menu-item-278\">\n      <a href=\"https:\/\/keck.usc.edu\/mesh\/for-faculty\/personalized-strategy-meetings\/\" >Personalized Strategy Meetings<\/a>\n  \n  \n<\/li>\n                      <li class=\" menu-item menu-item-type-post_type menu-item-object-page menu-item-225\">\n      <a 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href=\"https:\/\/keck.usc.edu\/mesh\/for-industry\/featured-research-centers-and-institutes\/\" >Featured Centers and Institutes<\/a>\n  \n  \n<\/li>\n                      <li class=\" menu-item menu-item-type-post_type menu-item-object-page menu-item-230\">\n      <a href=\"https:\/\/keck.usc.edu\/mesh\/our-services\/business-development-and-industry-relations-process\/\" >Business Development and Industry Relations Process<\/a>\n  \n  \n<\/li>\n                  <\/ul>\n      <\/div>\n    <\/div>\n  \n<\/li>\n\n    \n      <li class=\"has-submenu menu-item menu-item-type-post_type menu-item-object-page menu-item-115 menu-item-has-children\">\n      <div class=\"link-arrow-wrapper\">\n      <a href=\"https:\/\/keck.usc.edu\/mesh\/strategic-partnerships\/\" >Strategic Partnerships<\/a>\n\n      <button class=\"expand-children has-submenu arrow-toggle\" aria-expanded=\"false\" aria-haspopup=\"true\" aria-label=\"Display Submenu for Strategic Partnerships\">\n        <svg height=\"35\" viewBox=\"0 0 35 35\" width=\"35\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n          <path d=\"m17.5 20.2142857 6.2142857-6.2142857 1.2857143 1.2857143-7.5 7.5-7.5-7.5 1.2857143-1.2857143z\" fill=\"#000\" fill-rule=\"evenodd\"\/>\n        <\/svg>\n      <\/button>\n    <\/div>\n  \n      <div class=\"submenus-wrapper\">\n      <div class=\"submenus-wrapper-inner\">\n        <ul class=\"submenu\" aria-hidden=\"true\">\n                      <li class=\" menu-item menu-item-type-post_type menu-item-object-page menu-item-449\">\n      <a href=\"https:\/\/keck.usc.edu\/mesh\/strategic-partnerships\/precision-medicine\/\" >Precision Medicine<\/a>\n  \n  \n<\/li>\n                      <li class=\" menu-item menu-item-type-post_type menu-item-object-page menu-item-383\">\n      <a href=\"https:\/\/keck.usc.edu\/mesh\/strategic-partnerships\/autobahn-partnership\/\" >Autobahn Partnership<\/a>\n  \n  \n<\/li>\n                      <li class=\" menu-item menu-item-type-post_type menu-item-object-page menu-item-335\">\n      <a href=\"https:\/\/keck.usc.edu\/mesh\/strategic-partnerships\/cancer-drug-development\/\" >Brown Center for Cancer Drug Development<\/a>\n  \n  \n<\/li>\n                      <li class=\" menu-item menu-item-type-custom menu-item-object-custom menu-item-322\">\n      <a href=\"https:\/\/keck.usc.edu\/mesh\/strategic-partnerships\/ai-in-medicine-collaboratory\/\" >Artificial Intelligence in Medicine<\/a>\n  \n  \n<\/li>\n                      <li class=\" menu-item menu-item-type-custom menu-item-object-custom menu-item-323\">\n      <a href=\"https:\/\/keck.usc.edu\/mesh\/strategic-partnerships\/#Entrepreneurial_Ventures\" >Entrepreneurial Ventures<\/a>\n  \n  \n<\/li>\n                  <\/ul>\n      <\/div>\n    <\/div>\n  \n<\/li>\n\n    \n      <li class=\" menu-item menu-item-type-post_type menu-item-object-page menu-item-136\">\n      <a href=\"https:\/\/keck.usc.edu\/mesh\/mesh-team\/\" >MESH Team<\/a>\n  \n  \n<\/li>\n\n    \n      <li class=\" menu-item menu-item-type-post_type menu-item-object-page menu-item-284\">\n      <a href=\"https:\/\/keck.usc.edu\/mesh\/mesh-home\/contact\/\" >Contact<\/a>\n  \n  \n<\/li>\n\n    \n      <\/ul><!-- m--menu -->\n<\/nav>\n\n            <\/div>\n                  <\/div>\n        <\/div>\n\n\n  <\/div><\/div>\n\n\n  \n    \n\n\n\n\n\n\n<div\n  class=\"cc--component-container cc--spacer \"\n\n  \n  \n  \n  \n  \n  \n  >\n  <div class=\"c--component c--spacer\"\n    \n      >\n\n    \n\n  <\/div><\/div>\n\n\n\n\n  \n    \n\n\n\n\n\n\n<div\n  class=\"cc--component-container cc--rich-text white\"\n\n  \n  \n  \n  \n  \n  \n  >\n  <div class=\"c--component c--rich-text\"\n    \n      >\n\n    \n  <div class=\"inner-wrapper\">\n        \n<div class=\"f--field f--wysiwyg\">\n\n    \n  <p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-143 size-full\" src=\"https:\/\/keck.usc.edu\/mesh\/wp-content\/uploads\/sites\/10\/2023\/08\/KSOM_MESH_Process_Infographics.jpg\" alt=\"The MESH process\" width=\"1361\" height=\"458\" srcset=\"https:\/\/keck.usc.edu\/mesh\/wp-content\/uploads\/sites\/10\/2023\/08\/KSOM_MESH_Process_Infographics.jpg 1361w, https:\/\/keck.usc.edu\/mesh\/wp-content\/uploads\/sites\/10\/2023\/08\/KSOM_MESH_Process_Infographics-300x101.jpg 300w, https:\/\/keck.usc.edu\/mesh\/wp-content\/uploads\/sites\/10\/2023\/08\/KSOM_MESH_Process_Infographics-1024x345.jpg 1024w, https:\/\/keck.usc.edu\/mesh\/wp-content\/uploads\/sites\/10\/2023\/08\/KSOM_MESH_Process_Infographics-768x258.jpg 768w\" sizes=\"auto, (max-width: 1361px) 100vw, 1361px\" \/><\/p>\n<p>The Business Development and Industry Relations (BDIR) process at Keck School of Medicine of USC is designed to connect researchers with industry leaders to drive impactful collaborations and innovation. Our four-step cycle\u2014 \u00a0Prospect, Cultivate, Position, and Deliver\u2013focuses \u00a0on identifying opportunities, building relationships, strategically aligning projects, and ensuring successful outcomes for both USC and our industry partners.<\/p>\n<h3 class=\"wp-block-heading\">Prospect<\/h3>\n<ul>\n<li><strong>Increase Awareness<\/strong>: Raise awareness of USC&#8217;s offerings to industry leaders, highlighting our research capabilities, resources, and expertise.<\/li>\n<li><strong>Understand Industry Needs<\/strong>: Explore and identify the unmet needs within the industry to ensure that USC\u2019s strengths align with the demands of the market.<\/li>\n<li><strong>Generate and Qualify Leads<\/strong>: Identify and qualify potential industry partners who would benefit from collaboration with USC researchers.<\/li>\n<\/ul>\n<h3 class=\"wp-block-heading\">Cultivate<\/h3>\n<ul>\n<li><strong>Build Relationships<\/strong>: Establish and nurture relationships with key industry leaders, fostering trust and a deep understanding of mutual goals.<\/li>\n<li><strong>Identify Mutual Areas of Interest<\/strong>: Engage in conversations to identify common areas of research interest, challenges, and potential opportunities for collaboration.<\/li>\n<\/ul>\n<h3 class=\"wp-block-heading\">Position<\/h3>\n<ul>\n<li><strong>Define Type of Engagement<\/strong>: Tailor the type of collaboration to the unique needs of the partner, whether it be research, technology transfer, clinical trials, or other forms of engagement.<\/li>\n<li><strong>Create Value Proposition<\/strong>: Develop a clear value proposition that articulates the benefits of collaboration for both USC and the industry partner, ensuring a mutually beneficial relationship.<\/li>\n<li><strong>Formulate Partnering Strategy<\/strong>: Design a strategic approach for the partnership that aligns both parties&#8217; goals and resources for optimal outcomes.<\/li>\n<\/ul>\n<h3 class=\"wp-block-heading\">Deliver<\/h3>\n<ul>\n<li><strong>Convert to Committed Engagement<\/strong>: Finalize agreements, ensuring both USC and industry collaborators are committed to the partnership.<\/li>\n<li><strong>Actively Advocate<\/strong>: Provide continuous support, advocacy, and management to ensure the success of the collaboration and deliver results that meet the shared objectives of both parties.<\/li>\n<\/ul>\n\n\n\n<\/div>\n  <\/div>\n\n\n  <\/div><\/div>\n\n\n\n\n\n\n  \n  \n    \n\n\n\n\n\n\n<div\n  class=\"cc--component-container cc--accordions \"\n\n  \n  \n  \n  \n  \n  \n  >\n  <div class=\"c--component c--accordions\"\n    \n      >\n\n    \n  \n      <ul>\n              <li>\n          <button type=\"button\" class=\"accordion-trigger \" id=\"heading-1-1-WXxwLR0IxL\" aria-controls=\"section-1-1-WXxwLR0IxL\" aria-expanded=\"false\" aria-disabled=\"false\">\n                          <span class=\"item-title\">Let&#8217;s Connect and Collaborate!<\/span>\n            \n                      <\/button>\n\n          <div id=\"section-1-1-WXxwLR0IxL\" role=\"region\" aria-labelledby=\"heading-1-1-WXxwLR0IxL\" class=\"accordion-panel\">\n\n                            \n    \n\n\n\n\n\n\n<div\n  class=\"cc--component-container cc--rich-text \"\n\n  \n  \n  \n  \n  \n  \n  >\n  <div class=\"c--component c--rich-text\"\n    \n      >\n\n    \n  <div class=\"inner-wrapper\">\n        \n<div class=\"f--field f--wysiwyg\">\n\n    \n  <style>@media screen and (max-width: 976px) {.embed-container {min-height: 730px;}} .embed-container { position: relative; padding-bottom: 100% !important; height: 100%; overflow: hidden; max-width: 915px; } .embed-container iframe, .embed-container object, .embed-container embed { position: absolute; top: 0; left: 0; width: 100%; height: 100%; }<\/style>\n<div class=\"embed-container\"><iframe style=\"border: 0\" title=\"lets started: Enter your information here\" src=\"https:\/\/usc.qualtrics.com\/jfe\/form\/SV_bx5j4zMWQALGB1A\"><\/iframe><\/div>\n\n\n\n<\/div>\n  <\/div>\n\n\n  <\/div><\/div>\n            \n                      <\/div>\n        <\/li>\n\n          <\/ul>\n  \n\n  <\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":3,"featured_media":0,"parent":18,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":true,"footnotes":""},"class_list":["post-22","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.8 (Yoast SEO v27.8) - 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