{"id":3829,"date":"2021-01-14T15:31:58","date_gmt":"2021-01-14T23:31:58","guid":{"rendered":"https:\/\/keck.usc.edu\/news\/how-to-overcome-covid-19-vaccine-hesitancy-build-confidence-and-establish-trust\/"},"modified":"2023-11-19T12:43:50","modified_gmt":"2023-11-19T20:43:50","slug":"how-to-overcome-covid-19-vaccine-hesitancy-build-confidence-and-establish-trust","status":"publish","type":"post","link":"https:\/\/keck.usc.edu\/news\/how-to-overcome-covid-19-vaccine-hesitancy-build-confidence-and-establish-trust\/","title":{"rendered":"How to overcome COVID-19 vaccine hesitancy: Build confidence and establish trust"},"content":{"rendered":"\n \n \n\n\n\n\n\n\n\n
\n\n \n
\n \n
\n\n \n Press Release<\/span>\n\n\n\n<\/div>\n \n \n
\n\n \n

How to overcome COVID-19 vaccine hesitancy: Build confidence and establish trust<\/h1>\n\n\n<\/div>\n \n \n
\n\n \n

Countering misinformation, leaning on community leaders, using the proper terminology. USC experts explain why all this and more is needed to slow the spread of COVID-19.<\/p>\n\n\n\n<\/div>\n \n

\n Leigh Hopper<\/span>\n \n January 14, 2021<\/span>\n <\/div>\n \n \n
\n\n \n
<\/path><\/svg><\/span><\/a><\/path><\/svg><\/span><\/a><\/path><\/svg><\/span><\/a><\/path><\/path><\/path><\/svg><\/span><\/a><\/path><\/svg><\/span><\/a><\/path><\/path><\/g><\/svg><\/span><\/a><\/svg><\/span><\/a><\/div>
<\/div><\/div>\n\n\n<\/div>\n \n <\/div>\n\n \n
\n\n \n \n \n
\n \n \n \n \n \n\n \n
LAC+USC Pharmacy Supervisor Kevin Weissman holds a vial of the Pfizer COVID-19 vaccine, Dec. 15, 2020. (Photo\/Michael Owen Baker)<\/figcaption>\n <\/figure>\n \n \n \n\n<\/div>\n \n\n <\/div><\/div>\n\r\n\r\n\n\n \n \n\n\n\n\n\n\n\n
\n\n \n
\n \n
\n\n \n

(Originally posted at USC News<\/a>.)<\/p>\n

The COVID-19 pandemic has spiraled out of control as a more contagious version of the virus spreads, increasing the urgency to quickly vaccinate as many people as possible. Just this week, Los Angeles County and Orange County designated Dodger Stadium and Disneyland as vaccination supersites.<\/p>\n

Yet polling over the last several months has shown that many Americans have safety concerns and don\u2019t want the vaccine just yet. USC experts say that hesitancy can be overcome by normalizing the process surrounding the\u00a0COVID-19 vaccine<\/a>\u00a0with straightforward information from trusted sources such as clinicians and pharmacists.<\/p>\n

Lourdes Baezconde-Garbanati<\/a>, a professor of preventive medicine and the associate dean for community initiatives at the Keck School of Medicine of USC, says mistrust and misinformation abound.<\/p>\n

Among the false claims: vaccines cause infertility, vaccines give you COVID-19, vaccines alter your genetic makeup, vaccines are a ploy by the government to implant microchips to track people.<\/p>\n

\u201cWe see a lot of concern about vaccines, fueled in part by an anti-vaccine movement that we happened to walk into with the COVID-19 pandemic,\u201d she said.<\/p>\n

\u201cWe\u2019re seeing a trend where at first there was a high level of support for vaccines, but that started to diminish among the African American and Hispanic communities. Then we found health care providers were hesitant to get the vaccine.<\/p>\n

\u201cWe see huge disparities in acceptance. Unless we get herd immunity with lots of people vaccinated, we\u2019re not going to get this disease under control.\u201d<\/p>\n

To lessen hesitancy, bring the COVID-19 vaccine to the community<\/strong><\/p>\n

Tailoring the message to the audience, using simple information and making vaccination visible and accessible could go a long way toward creating buy-in, experts say.<\/p>\n

\u201cConverting Dodger Stadium from a testing center into a vaccine supersite, as L.A. is doing this week, makes COVID vaccination more visible in a positive way and helps normalize it \u2014 especially for a Black and Latino population that has historically been discriminated against in health care,\u201d said\u00a0April Thames<\/a>, an associate professor of psychology and psychiatry at the USC Dornsife College of Letters, Arts and Sciences.<\/p>\n

\u201cHaving a vaccination center in the heart of the community can open up lines of trust.\u201d<\/p>\n

Pharmacists are well-positioned to lead the way in vaccine encouragement \u2014 partly because many of them get to know their customers personally, says\u00a0Vassilios Papadopoulos<\/a>, dean of the USC School of Pharmacy.<\/p>\n

\u201cPharmacists are the most-contacted health professionals for people with chronic conditions such as diabetes and hypertension \u2014 those at high risk for COVID-19,\u201d he said. \u201cAt many independent community pharmacies, pharmacists know their patients well enough to be proactive in urging them to come in for a vaccination.<\/p>\n

\u201cThe plan is to open dozens of additional vaccination sites, many of which will be retail pharmacies. Pharmacists are in a good place to lead COVID-19 vaccine encouragement efforts; 90% of the population lives within five miles of a pharmacy.\u201d<\/p>\n

Proper communication about COVID-19 vaccination is key, especially if the virus mutates<\/strong><\/p>\n

Using the wrong vocabulary can cause outreach efforts to misfire, says\u00a0W\u00e4ndi Bruine de Bruin<\/a>, USC Dornsife Provost Professor of Public Policy, Psychology and Behavioral Science at the USC Price School of Public Policy.<\/p>\n

In a 2008 study she conducted, she learned that parents seeking information about vaccination would search online using the word \u201cshots.\u201d The search results pointed them to anti-vaccine websites instead of the information from sources like the U.S. Centers for Disease Control and Prevention.<\/p>\n

\u201cUsing a nationally representative survey that we\u2019ve been doing every two weeks, we\u2019ve been asking people since March 2020 how likely they are to get the coronavirus vaccine if it\u2019s available. In March, 83% of our participants said they would get it. In December, that declined to 63%,\u201d Bruine de Bruin said.<\/p>\n

\u201cThat suggests we really need to get in place a good vaccine allocation and communication strategy to encourage people to get vaccinated.\u201d<\/p>\n

Recent news about the more contagious variant of the virus may cast doubt on the efficacy of the current vaccine \u2014 but those concerns aren\u2019t warranted.<\/p>\n

\u201cThe good news about our immune response to vaccines is that it\u2019s multifaceted, creating antibodies, for example, that will recognize different parts of the virus spike protein,\u201d said\u00a0Paula Cannon<\/a>, a Distinguished Professor of Molecular Microbiology and Immunology at the Keck School of Medicine and an expert in how viruses are transmitted and controlled.<\/p>\n

\u201cEven if the virus mutates and perhaps becomes resistant to one antibody, there will be others lining up to take its place. So far, very early lab experiments suggest that the new strains will be just as sensitive to the immunity created by these vaccines.\u201d<\/p>\n\n\n\n<\/div>\n <\/div>\n\n\n <\/div><\/div>\n","protected":false},"excerpt":{"rendered":"

USC experts say the key is normalizing the process with straightforward information from trusted sources.<\/p>\n","protected":false},"author":130,"featured_media":3830,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"advgb_blocks_editor_width":"","advgb_blocks_columns_visual_guide":"","footnotes":"","_links_to":"","_links_to_target":""},"categories":[6],"tags":[78],"class_list":["post-3829","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-press-release","tag-uncategorized"],"acf":[],"yoast_head":"\nHow to overcome COVID-19 vaccine hesitancy: Build confidence and establish trust<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/keck.usc.edu\/news\/how-to-overcome-covid-19-vaccine-hesitancy-build-confidence-and-establish-trust\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to overcome COVID-19 vaccine hesitancy: Build confidence and establish trust\" \/>\n<meta property=\"og:description\" content=\"USC experts say the key is normalizing the process with straightforward information from trusted sources.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/keck.usc.edu\/news\/how-to-overcome-covid-19-vaccine-hesitancy-build-confidence-and-establish-trust\/\" \/>\n<meta property=\"og:site_name\" content=\"Newsroom\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/KECKschoolUSC\/\" \/>\n<meta property=\"article:published_time\" content=\"2021-01-14T23:31:58+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-11-19T20:43:50+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/keck.usc.edu\/news\/wp-content\/uploads\/sites\/68\/2023\/11\/Weissman_LACUSC.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"800\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Leigh Hopper\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@KeckSchool_USC\" \/>\n<meta name=\"twitter:site\" content=\"@KeckSchool_USC\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/keck.usc.edu\\\/news\\\/how-to-overcome-covid-19-vaccine-hesitancy-build-confidence-and-establish-trust\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/keck.usc.edu\\\/news\\\/how-to-overcome-covid-19-vaccine-hesitancy-build-confidence-and-establish-trust\\\/\"},\"author\":{\"name\":\"Leigh Hopper\",\"@id\":\"https:\\\/\\\/keck.usc.edu\\\/news\\\/#\\\/schema\\\/person\\\/705aaa71521004c6a40681ad414b9203\"},\"headline\":\"How to overcome COVID-19 vaccine hesitancy: Build confidence and establish trust\",\"datePublished\":\"2021-01-14T23:31:58+00:00\",\"dateModified\":\"2023-11-19T20:43:50+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/keck.usc.edu\\\/news\\\/how-to-overcome-covid-19-vaccine-hesitancy-build-confidence-and-establish-trust\\\/\"},\"wordCount\":11,\"publisher\":{\"@id\":\"https:\\\/\\\/keck.usc.edu\\\/news\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/keck.usc.edu\\\/news\\\/how-to-overcome-covid-19-vaccine-hesitancy-build-confidence-and-establish-trust\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/keck.usc.edu\\\/news\\\/wp-content\\\/uploads\\\/sites\\\/68\\\/2023\\\/11\\\/Weissman_LACUSC.jpg\",\"articleSection\":[\"Press Release\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/keck.usc.edu\\\/news\\\/how-to-overcome-covid-19-vaccine-hesitancy-build-confidence-and-establish-trust\\\/\",\"url\":\"https:\\\/\\\/keck.usc.edu\\\/news\\\/how-to-overcome-covid-19-vaccine-hesitancy-build-confidence-and-establish-trust\\\/\",\"name\":\"How to overcome COVID-19 vaccine hesitancy: Build confidence and establish trust\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/keck.usc.edu\\\/news\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/keck.usc.edu\\\/news\\\/how-to-overcome-covid-19-vaccine-hesitancy-build-confidence-and-establish-trust\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/keck.usc.edu\\\/news\\\/how-to-overcome-covid-19-vaccine-hesitancy-build-confidence-and-establish-trust\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/keck.usc.edu\\\/news\\\/wp-content\\\/uploads\\\/sites\\\/68\\\/2023\\\/11\\\/Weissman_LACUSC.jpg\",\"datePublished\":\"2021-01-14T23:31:58+00:00\",\"dateModified\":\"2023-11-19T20:43:50+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/keck.usc.edu\\\/news\\\/how-to-overcome-covid-19-vaccine-hesitancy-build-confidence-and-establish-trust\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/keck.usc.edu\\\/news\\\/how-to-overcome-covid-19-vaccine-hesitancy-build-confidence-and-establish-trust\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/keck.usc.edu\\\/news\\\/how-to-overcome-covid-19-vaccine-hesitancy-build-confidence-and-establish-trust\\\/#primaryimage\",\"url\":\"https:\\\/\\\/keck.usc.edu\\\/news\\\/wp-content\\\/uploads\\\/sites\\\/68\\\/2023\\\/11\\\/Weissman_LACUSC.jpg\",\"contentUrl\":\"https:\\\/\\\/keck.usc.edu\\\/news\\\/wp-content\\\/uploads\\\/sites\\\/68\\\/2023\\\/11\\\/Weissman_LACUSC.jpg\",\"width\":1200,\"height\":800,\"caption\":\"LAC+USC Pharmacy Supervisor Kevin Weissman holds a vial of the Pfizer COVID-19 vaccine, Dec. 15, 2020. (Photo\\\/Michael Owen Baker)\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/keck.usc.edu\\\/news\\\/how-to-overcome-covid-19-vaccine-hesitancy-build-confidence-and-establish-trust\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/keck.usc.edu\\\/news\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"How to overcome COVID-19 vaccine hesitancy: Build confidence and establish trust\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/keck.usc.edu\\\/news\\\/#website\",\"url\":\"https:\\\/\\\/keck.usc.edu\\\/news\\\/\",\"name\":\"Newsroom\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/keck.usc.edu\\\/news\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/keck.usc.edu\\\/news\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/keck.usc.edu\\\/news\\\/#organization\",\"name\":\"Keck School of Medicine of USC\",\"alternateName\":\"Keck School of Medicine\",\"url\":\"https:\\\/\\\/keck.usc.edu\\\/news\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/keck.usc.edu\\\/news\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/keck.usc.edu\\\/news\\\/wp-content\\\/uploads\\\/sites\\\/68\\\/2023\\\/11\\\/keck-school-of-medicine-logo-696-square.jpg\",\"contentUrl\":\"https:\\\/\\\/keck.usc.edu\\\/news\\\/wp-content\\\/uploads\\\/sites\\\/68\\\/2023\\\/11\\\/keck-school-of-medicine-logo-696-square.jpg\",\"width\":696,\"height\":696,\"caption\":\"Keck School of Medicine of USC\"},\"image\":{\"@id\":\"https:\\\/\\\/keck.usc.edu\\\/news\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/KECKschoolUSC\\\/\",\"https:\\\/\\\/x.com\\\/KeckSchool_USC\",\"https:\\\/\\\/www.linkedin.com\\\/school\\\/keckschoolusc\\\/\",\"https:\\\/\\\/www.instagram.com\\\/KeckSchoolUSC\\\/\",\"https:\\\/\\\/www.youtube.com\\\/channel\\\/UCpL1E1W5ZTfkc5iihwLSFEA\",\"https:\\\/\\\/www.tiktok.com\\\/@keckschoolusc\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/keck.usc.edu\\\/news\\\/#\\\/schema\\\/person\\\/705aaa71521004c6a40681ad414b9203\",\"name\":\"Leigh Hopper\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/ac6e96f2cf6bdb632ea1f219c68077aa061c12672fc253b9d24cd6e57e9be39a?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/ac6e96f2cf6bdb632ea1f219c68077aa061c12672fc253b9d24cd6e57e9be39a?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/ac6e96f2cf6bdb632ea1f219c68077aa061c12672fc253b9d24cd6e57e9be39a?s=96&d=mm&r=g\",\"caption\":\"Leigh Hopper\"},\"url\":\"https:\\\/\\\/keck.usc.edu\\\/news\\\/author\\\/leigh_hopper\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"How to overcome COVID-19 vaccine hesitancy: Build confidence and establish trust","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/keck.usc.edu\/news\/how-to-overcome-covid-19-vaccine-hesitancy-build-confidence-and-establish-trust\/","og_locale":"en_US","og_type":"article","og_title":"How to overcome COVID-19 vaccine hesitancy: Build confidence and establish trust","og_description":"USC experts say the key is normalizing the process with straightforward information from trusted sources.","og_url":"https:\/\/keck.usc.edu\/news\/how-to-overcome-covid-19-vaccine-hesitancy-build-confidence-and-establish-trust\/","og_site_name":"Newsroom","article_publisher":"https:\/\/www.facebook.com\/KECKschoolUSC\/","article_published_time":"2021-01-14T23:31:58+00:00","article_modified_time":"2023-11-19T20:43:50+00:00","og_image":[{"width":1200,"height":800,"url":"https:\/\/keck.usc.edu\/news\/wp-content\/uploads\/sites\/68\/2023\/11\/Weissman_LACUSC.jpg","type":"image\/jpeg"}],"author":"Leigh Hopper","twitter_card":"summary_large_image","twitter_creator":"@KeckSchool_USC","twitter_site":"@KeckSchool_USC","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/keck.usc.edu\/news\/how-to-overcome-covid-19-vaccine-hesitancy-build-confidence-and-establish-trust\/#article","isPartOf":{"@id":"https:\/\/keck.usc.edu\/news\/how-to-overcome-covid-19-vaccine-hesitancy-build-confidence-and-establish-trust\/"},"author":{"name":"Leigh Hopper","@id":"https:\/\/keck.usc.edu\/news\/#\/schema\/person\/705aaa71521004c6a40681ad414b9203"},"headline":"How to overcome COVID-19 vaccine hesitancy: Build confidence and establish trust","datePublished":"2021-01-14T23:31:58+00:00","dateModified":"2023-11-19T20:43:50+00:00","mainEntityOfPage":{"@id":"https:\/\/keck.usc.edu\/news\/how-to-overcome-covid-19-vaccine-hesitancy-build-confidence-and-establish-trust\/"},"wordCount":11,"publisher":{"@id":"https:\/\/keck.usc.edu\/news\/#organization"},"image":{"@id":"https:\/\/keck.usc.edu\/news\/how-to-overcome-covid-19-vaccine-hesitancy-build-confidence-and-establish-trust\/#primaryimage"},"thumbnailUrl":"https:\/\/keck.usc.edu\/news\/wp-content\/uploads\/sites\/68\/2023\/11\/Weissman_LACUSC.jpg","articleSection":["Press Release"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/keck.usc.edu\/news\/how-to-overcome-covid-19-vaccine-hesitancy-build-confidence-and-establish-trust\/","url":"https:\/\/keck.usc.edu\/news\/how-to-overcome-covid-19-vaccine-hesitancy-build-confidence-and-establish-trust\/","name":"How to overcome COVID-19 vaccine hesitancy: Build confidence and establish trust","isPartOf":{"@id":"https:\/\/keck.usc.edu\/news\/#website"},"primaryImageOfPage":{"@id":"https:\/\/keck.usc.edu\/news\/how-to-overcome-covid-19-vaccine-hesitancy-build-confidence-and-establish-trust\/#primaryimage"},"image":{"@id":"https:\/\/keck.usc.edu\/news\/how-to-overcome-covid-19-vaccine-hesitancy-build-confidence-and-establish-trust\/#primaryimage"},"thumbnailUrl":"https:\/\/keck.usc.edu\/news\/wp-content\/uploads\/sites\/68\/2023\/11\/Weissman_LACUSC.jpg","datePublished":"2021-01-14T23:31:58+00:00","dateModified":"2023-11-19T20:43:50+00:00","breadcrumb":{"@id":"https:\/\/keck.usc.edu\/news\/how-to-overcome-covid-19-vaccine-hesitancy-build-confidence-and-establish-trust\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/keck.usc.edu\/news\/how-to-overcome-covid-19-vaccine-hesitancy-build-confidence-and-establish-trust\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/keck.usc.edu\/news\/how-to-overcome-covid-19-vaccine-hesitancy-build-confidence-and-establish-trust\/#primaryimage","url":"https:\/\/keck.usc.edu\/news\/wp-content\/uploads\/sites\/68\/2023\/11\/Weissman_LACUSC.jpg","contentUrl":"https:\/\/keck.usc.edu\/news\/wp-content\/uploads\/sites\/68\/2023\/11\/Weissman_LACUSC.jpg","width":1200,"height":800,"caption":"LAC+USC Pharmacy Supervisor Kevin Weissman holds a vial of the Pfizer COVID-19 vaccine, Dec. 15, 2020. (Photo\/Michael Owen Baker)"},{"@type":"BreadcrumbList","@id":"https:\/\/keck.usc.edu\/news\/how-to-overcome-covid-19-vaccine-hesitancy-build-confidence-and-establish-trust\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/keck.usc.edu\/news\/"},{"@type":"ListItem","position":2,"name":"How to overcome COVID-19 vaccine hesitancy: Build confidence and establish trust"}]},{"@type":"WebSite","@id":"https:\/\/keck.usc.edu\/news\/#website","url":"https:\/\/keck.usc.edu\/news\/","name":"Newsroom","description":"","publisher":{"@id":"https:\/\/keck.usc.edu\/news\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/keck.usc.edu\/news\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/keck.usc.edu\/news\/#organization","name":"Keck School of Medicine of USC","alternateName":"Keck School of Medicine","url":"https:\/\/keck.usc.edu\/news\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/keck.usc.edu\/news\/#\/schema\/logo\/image\/","url":"https:\/\/keck.usc.edu\/news\/wp-content\/uploads\/sites\/68\/2023\/11\/keck-school-of-medicine-logo-696-square.jpg","contentUrl":"https:\/\/keck.usc.edu\/news\/wp-content\/uploads\/sites\/68\/2023\/11\/keck-school-of-medicine-logo-696-square.jpg","width":696,"height":696,"caption":"Keck School of Medicine of USC"},"image":{"@id":"https:\/\/keck.usc.edu\/news\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/KECKschoolUSC\/","https:\/\/x.com\/KeckSchool_USC","https:\/\/www.linkedin.com\/school\/keckschoolusc\/","https:\/\/www.instagram.com\/KeckSchoolUSC\/","https:\/\/www.youtube.com\/channel\/UCpL1E1W5ZTfkc5iihwLSFEA","https:\/\/www.tiktok.com\/@keckschoolusc"]},{"@type":"Person","@id":"https:\/\/keck.usc.edu\/news\/#\/schema\/person\/705aaa71521004c6a40681ad414b9203","name":"Leigh Hopper","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/ac6e96f2cf6bdb632ea1f219c68077aa061c12672fc253b9d24cd6e57e9be39a?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/ac6e96f2cf6bdb632ea1f219c68077aa061c12672fc253b9d24cd6e57e9be39a?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/ac6e96f2cf6bdb632ea1f219c68077aa061c12672fc253b9d24cd6e57e9be39a?s=96&d=mm&r=g","caption":"Leigh Hopper"},"url":"https:\/\/keck.usc.edu\/news\/author\/leigh_hopper\/"}]}},"author_meta":{"display_name":"Leigh Hopper","author_link":"https:\/\/keck.usc.edu\/news\/author\/leigh_hopper\/"},"featured_img":"https:\/\/keck.usc.edu\/news\/wp-content\/uploads\/sites\/68\/2023\/11\/Weissman_LACUSC-300x200.jpg","coauthors":[],"tax_additional":{"categories":{"linked":["<a href=\"https:\/\/keck.usc.edu\/news\/category\/press-release\/\" class=\"advgb-post-tax-term\">Press Release<\/a>"],"unlinked":["<span class=\"advgb-post-tax-term\">Press Release<\/span>"]},"tags":{"linked":["<a href=\"https:\/\/keck.usc.edu\/news\/category\/press-release\/\" class=\"advgb-post-tax-term\">Uncategorized<\/a>"],"unlinked":["<span class=\"advgb-post-tax-term\">Uncategorized<\/span>"]}},"comment_count":"0","relative_dates":{"created":"Posted 5 years ago","modified":"Updated 3 years ago"},"absolute_dates":{"created":"Posted on January 14, 2021","modified":"Updated on November 19, 2023"},"absolute_dates_time":{"created":"Posted on January 14, 2021 3:31 pm","modified":"Updated on November 19, 2023 12:43 pm"},"featured_img_caption":"LAC+USC Pharmacy Supervisor Kevin Weissman holds a vial of the Pfizer COVID-19 vaccine, Dec. 15, 2020. (Photo\/Michael Owen Baker)","series_order":"","_links":{"self":[{"href":"https:\/\/keck.usc.edu\/news\/wp-json\/wp\/v2\/posts\/3829","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/keck.usc.edu\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/keck.usc.edu\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/keck.usc.edu\/news\/wp-json\/wp\/v2\/users\/130"}],"replies":[{"embeddable":true,"href":"https:\/\/keck.usc.edu\/news\/wp-json\/wp\/v2\/comments?post=3829"}],"version-history":[{"count":0,"href":"https:\/\/keck.usc.edu\/news\/wp-json\/wp\/v2\/posts\/3829\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/keck.usc.edu\/news\/wp-json\/wp\/v2\/media\/3830"}],"wp:attachment":[{"href":"https:\/\/keck.usc.edu\/news\/wp-json\/wp\/v2\/media?parent=3829"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/keck.usc.edu\/news\/wp-json\/wp\/v2\/categories?post=3829"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/keck.usc.edu\/news\/wp-json\/wp\/v2\/tags?post=3829"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}