{"id":5754,"date":"2013-11-21T02:26:05","date_gmt":"2013-11-21T10:26:05","guid":{"rendered":"https:\/\/keck.usc.edu\/news\/faculty-produced-cancer-education-film-receives-prestigious-public-health-award\/"},"modified":"2026-01-02T18:13:22","modified_gmt":"2026-01-03T02:13:22","slug":"faculty-produced-cancer-education-film-receives-prestigious-public-health-award","status":"publish","type":"post","link":"https:\/\/keck.usc.edu\/news\/faculty-produced-cancer-education-film-receives-prestigious-public-health-award\/","title":{"rendered":"Faculty-produced cancer education film receives prestigious public health award"},"content":{"rendered":"\n \n \n\n\n\n\n\n\n\n
\n\n \n
\n \n
\n\n \n Campus News<\/span>\n\n\n\n<\/div>\n \n \n
\n\n \n

Faculty-produced cancer education film receives prestigious public health award<\/h1>\n\n\n<\/div>\n \n \n
\n \n November 21, 2013<\/span>\n <\/div>\n \n \n
\n\n \n
<\/path><\/svg><\/span><\/a><\/path><\/svg><\/span><\/a><\/path><\/svg><\/span><\/a><\/path><\/path><\/path><\/svg><\/span><\/a><\/path><\/svg><\/span><\/a><\/path><\/path><\/g><\/svg><\/span><\/a><\/svg><\/span><\/a><\/div>
<\/div><\/div>\n\n\n<\/div>\n \n <\/div>\n\n \n\n <\/div><\/div>\n\r\n\n\n \n \n\n\n\n\n\n\n\n
\n\n \n
\n \n
\n\n \n

The USC faculty-produced short film\u00a0Tamale Lesson<\/em>, which uses narrative storytelling to educate women about cervical cancer screening, received the 2013 APHA Public Health Education & Health Promotion Award for best multimedia material from the American Public Health Association at its annual meeting Nov. 2-6 in Boston.<\/p>\n

Cervical cancer is largely preventable and treatable. However, some populations \u2014 Latina and Korean women, especially \u2014 are not adequately screened, which leads to disproportionately high rates of the disease among them.<\/span><\/p>\n

Aiming to transform the way cancer information is delivered to the public, Lourdes Baezconde-Garbanati, PhD, associate professor of preventive medicine at the Keck School of Medicine of USC, and colleague Sheila Murphy, PhD, associate professor at the USC Annenberg School for Communication & Journalism, spearheaded the\u00a0Tamale Lesson<\/em>\u00a0project after receiving a National Cancer Institute research grant (ICA144052) in 2010.<\/p>\n

In the film, the fictional Romeo family is preparing for the youngest daughter\u2019s quinceanera<\/em>, or 15th birthday. Woven into the characters\u2019 narrative are essential facts regarding the cause of cervical cancer, as well as how to prevent it with the HPV vaccine and detect it through Pap tests.<\/p>\n

USC School of Cinematic Arts professors Doe Mayer, MA, and Dave O\u2019Brien, as well as Jeremy Kagan, founder of the USC The Change Making Media Lab, produced the film. Josefina Lopez wrote the script based on focus group work originally funded by the USC Norris Comprehensive Cancer Center.<\/p>\n

The researchers tested the film\u2019s scientific effectiveness against the fact-based, non-narrative piece,\u00a0It\u2019s Time<\/em>, in a randomized telephone trial among 1,000 Los Angeles women. Results showed\u00a0Tamale Lesson<\/em>\u00a0to be highly effective in changing knowledge, attitudes and cancer screening behaviors.<\/p>\n

Having proved that a narrative can be a powerful tool in correcting health disparities in cancer screening, the project\u2019s multidisciplinary team of researchers, artists and experts is moving forward with a Spanish version of the film, which is currently being tested with funding from the Southern California Clinical and Translational Science Institute.<\/p>\n

\u2014 by Larissa Puro<\/em><\/p>\n\n\n\n<\/div>\n <\/div>\n\n\n <\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":22,"featured_media":5755,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"advgb_blocks_editor_width":"","advgb_blocks_columns_visual_guide":"","footnotes":"","_links_to":"","_links_to_target":""},"categories":[7],"tags":[81,241,272,20,278],"class_list":["post-5754","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-campus-news","tag-department-of-population-and-public-health-sciences","tag-faculty","tag-lourdes-baezconde-garbanati","tag-research","tag-southern-california-clinical-and-translational-science-institute"],"acf":[],"yoast_head":"\nFaculty-produced cancer education film receives prestigious public health award<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/keck.usc.edu\/news\/faculty-produced-cancer-education-film-receives-prestigious-public-health-award\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Faculty-produced cancer education film receives prestigious public health award\" \/>\n<meta property=\"og:url\" content=\"https:\/\/keck.usc.edu\/news\/faculty-produced-cancer-education-film-receives-prestigious-public-health-award\/\" \/>\n<meta property=\"og:site_name\" content=\"Newsroom\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/KECKschoolUSC\/\" \/>\n<meta property=\"article:published_time\" content=\"2013-11-21T10:26:05+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-01-03T02:13:22+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/keck.usc.edu\/news\/wp-content\/uploads\/sites\/68\/2024\/02\/Tamale-Lesson-capture_TW-e1546888877903.png\" \/>\n\t<meta property=\"og:image:width\" content=\"422\" \/>\n\t<meta property=\"og:image:height\" content=\"281\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Refact Developer\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@KeckSchool_USC\" \/>\n<meta name=\"twitter:site\" content=\"@KeckSchool_USC\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/keck.usc.edu\\\/news\\\/faculty-produced-cancer-education-film-receives-prestigious-public-health-award\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/keck.usc.edu\\\/news\\\/faculty-produced-cancer-education-film-receives-prestigious-public-health-award\\\/\"},\"author\":{\"name\":\"Refact Developer\",\"@id\":\"https:\\\/\\\/keck.usc.edu\\\/news\\\/#\\\/schema\\\/person\\\/dc954779382b705f98bc006620d3d9e8\"},\"headline\":\"Faculty-produced cancer education film receives prestigious public health award\",\"datePublished\":\"2013-11-21T10:26:05+00:00\",\"dateModified\":\"2026-01-03T02:13:22+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/keck.usc.edu\\\/news\\\/faculty-produced-cancer-education-film-receives-prestigious-public-health-award\\\/\"},\"wordCount\":9,\"publisher\":{\"@id\":\"https:\\\/\\\/keck.usc.edu\\\/news\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/keck.usc.edu\\\/news\\\/faculty-produced-cancer-education-film-receives-prestigious-public-health-award\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/keck.usc.edu\\\/news\\\/wp-content\\\/uploads\\\/sites\\\/68\\\/2024\\\/02\\\/Tamale-Lesson-capture_TW-e1546888877903.png\",\"keywords\":[\"Department of Population and Public Health Sciences\",\"Faculty\",\"Lourdes Baezconde-Garbanati\",\"Research\",\"Southern California Clinical and Translational Science Institute\"],\"articleSection\":[\"Campus News\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/keck.usc.edu\\\/news\\\/faculty-produced-cancer-education-film-receives-prestigious-public-health-award\\\/\",\"url\":\"https:\\\/\\\/keck.usc.edu\\\/news\\\/faculty-produced-cancer-education-film-receives-prestigious-public-health-award\\\/\",\"name\":\"Faculty-produced cancer education film receives prestigious public health award\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/keck.usc.edu\\\/news\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/keck.usc.edu\\\/news\\\/faculty-produced-cancer-education-film-receives-prestigious-public-health-award\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/keck.usc.edu\\\/news\\\/faculty-produced-cancer-education-film-receives-prestigious-public-health-award\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/keck.usc.edu\\\/news\\\/wp-content\\\/uploads\\\/sites\\\/68\\\/2024\\\/02\\\/Tamale-Lesson-capture_TW-e1546888877903.png\",\"datePublished\":\"2013-11-21T10:26:05+00:00\",\"dateModified\":\"2026-01-03T02:13:22+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/keck.usc.edu\\\/news\\\/faculty-produced-cancer-education-film-receives-prestigious-public-health-award\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/keck.usc.edu\\\/news\\\/faculty-produced-cancer-education-film-receives-prestigious-public-health-award\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/keck.usc.edu\\\/news\\\/faculty-produced-cancer-education-film-receives-prestigious-public-health-award\\\/#primaryimage\",\"url\":\"https:\\\/\\\/keck.usc.edu\\\/news\\\/wp-content\\\/uploads\\\/sites\\\/68\\\/2024\\\/02\\\/Tamale-Lesson-capture_TW-e1546888877903.png\",\"contentUrl\":\"https:\\\/\\\/keck.usc.edu\\\/news\\\/wp-content\\\/uploads\\\/sites\\\/68\\\/2024\\\/02\\\/Tamale-Lesson-capture_TW-e1546888877903.png\",\"width\":422,\"height\":281,\"caption\":\"In this screen capture from the short film Tamale Lesson, the fictional Romeo family discusses cervical cancer screening while making tamales for a Quinceanera.\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/keck.usc.edu\\\/news\\\/faculty-produced-cancer-education-film-receives-prestigious-public-health-award\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/keck.usc.edu\\\/news\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Faculty-produced cancer education film receives prestigious public health award\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/keck.usc.edu\\\/news\\\/#website\",\"url\":\"https:\\\/\\\/keck.usc.edu\\\/news\\\/\",\"name\":\"Newsroom\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/keck.usc.edu\\\/news\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/keck.usc.edu\\\/news\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/keck.usc.edu\\\/news\\\/#organization\",\"name\":\"Keck School of Medicine of USC\",\"alternateName\":\"Keck School of Medicine\",\"url\":\"https:\\\/\\\/keck.usc.edu\\\/news\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/keck.usc.edu\\\/news\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/keck.usc.edu\\\/news\\\/wp-content\\\/uploads\\\/sites\\\/68\\\/2023\\\/11\\\/keck-school-of-medicine-logo-696-square.jpg\",\"contentUrl\":\"https:\\\/\\\/keck.usc.edu\\\/news\\\/wp-content\\\/uploads\\\/sites\\\/68\\\/2023\\\/11\\\/keck-school-of-medicine-logo-696-square.jpg\",\"width\":696,\"height\":696,\"caption\":\"Keck School of Medicine of USC\"},\"image\":{\"@id\":\"https:\\\/\\\/keck.usc.edu\\\/news\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/KECKschoolUSC\\\/\",\"https:\\\/\\\/x.com\\\/KeckSchool_USC\",\"https:\\\/\\\/www.linkedin.com\\\/school\\\/keckschoolusc\\\/\",\"https:\\\/\\\/www.instagram.com\\\/KeckSchoolUSC\\\/\",\"https:\\\/\\\/www.youtube.com\\\/channel\\\/UCpL1E1W5ZTfkc5iihwLSFEA\",\"https:\\\/\\\/www.tiktok.com\\\/@keckschoolusc\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/keck.usc.edu\\\/news\\\/#\\\/schema\\\/person\\\/dc954779382b705f98bc006620d3d9e8\",\"name\":\"Refact Developer\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/22493b21bc660f9dc6dda1bb7051695a6b9d8f7c7b8d18be40d2780fb58180eb?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/22493b21bc660f9dc6dda1bb7051695a6b9d8f7c7b8d18be40d2780fb58180eb?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/22493b21bc660f9dc6dda1bb7051695a6b9d8f7c7b8d18be40d2780fb58180eb?s=96&d=mm&r=g\",\"caption\":\"Refact Developer\"},\"url\":\"https:\\\/\\\/keck.usc.edu\\\/news\\\/author\\\/nmoftakhar\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Faculty-produced cancer education film receives prestigious public health award","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/keck.usc.edu\/news\/faculty-produced-cancer-education-film-receives-prestigious-public-health-award\/","og_locale":"en_US","og_type":"article","og_title":"Faculty-produced cancer education film receives prestigious public health award","og_url":"https:\/\/keck.usc.edu\/news\/faculty-produced-cancer-education-film-receives-prestigious-public-health-award\/","og_site_name":"Newsroom","article_publisher":"https:\/\/www.facebook.com\/KECKschoolUSC\/","article_published_time":"2013-11-21T10:26:05+00:00","article_modified_time":"2026-01-03T02:13:22+00:00","og_image":[{"width":422,"height":281,"url":"https:\/\/keck.usc.edu\/news\/wp-content\/uploads\/sites\/68\/2024\/02\/Tamale-Lesson-capture_TW-e1546888877903.png","type":"image\/png"}],"author":"Refact Developer","twitter_card":"summary_large_image","twitter_creator":"@KeckSchool_USC","twitter_site":"@KeckSchool_USC","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/keck.usc.edu\/news\/faculty-produced-cancer-education-film-receives-prestigious-public-health-award\/#article","isPartOf":{"@id":"https:\/\/keck.usc.edu\/news\/faculty-produced-cancer-education-film-receives-prestigious-public-health-award\/"},"author":{"name":"Refact Developer","@id":"https:\/\/keck.usc.edu\/news\/#\/schema\/person\/dc954779382b705f98bc006620d3d9e8"},"headline":"Faculty-produced cancer education film receives prestigious public health award","datePublished":"2013-11-21T10:26:05+00:00","dateModified":"2026-01-03T02:13:22+00:00","mainEntityOfPage":{"@id":"https:\/\/keck.usc.edu\/news\/faculty-produced-cancer-education-film-receives-prestigious-public-health-award\/"},"wordCount":9,"publisher":{"@id":"https:\/\/keck.usc.edu\/news\/#organization"},"image":{"@id":"https:\/\/keck.usc.edu\/news\/faculty-produced-cancer-education-film-receives-prestigious-public-health-award\/#primaryimage"},"thumbnailUrl":"https:\/\/keck.usc.edu\/news\/wp-content\/uploads\/sites\/68\/2024\/02\/Tamale-Lesson-capture_TW-e1546888877903.png","keywords":["Department of Population and Public Health Sciences","Faculty","Lourdes Baezconde-Garbanati","Research","Southern California Clinical and Translational Science Institute"],"articleSection":["Campus News"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/keck.usc.edu\/news\/faculty-produced-cancer-education-film-receives-prestigious-public-health-award\/","url":"https:\/\/keck.usc.edu\/news\/faculty-produced-cancer-education-film-receives-prestigious-public-health-award\/","name":"Faculty-produced cancer education film receives prestigious public health award","isPartOf":{"@id":"https:\/\/keck.usc.edu\/news\/#website"},"primaryImageOfPage":{"@id":"https:\/\/keck.usc.edu\/news\/faculty-produced-cancer-education-film-receives-prestigious-public-health-award\/#primaryimage"},"image":{"@id":"https:\/\/keck.usc.edu\/news\/faculty-produced-cancer-education-film-receives-prestigious-public-health-award\/#primaryimage"},"thumbnailUrl":"https:\/\/keck.usc.edu\/news\/wp-content\/uploads\/sites\/68\/2024\/02\/Tamale-Lesson-capture_TW-e1546888877903.png","datePublished":"2013-11-21T10:26:05+00:00","dateModified":"2026-01-03T02:13:22+00:00","breadcrumb":{"@id":"https:\/\/keck.usc.edu\/news\/faculty-produced-cancer-education-film-receives-prestigious-public-health-award\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/keck.usc.edu\/news\/faculty-produced-cancer-education-film-receives-prestigious-public-health-award\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/keck.usc.edu\/news\/faculty-produced-cancer-education-film-receives-prestigious-public-health-award\/#primaryimage","url":"https:\/\/keck.usc.edu\/news\/wp-content\/uploads\/sites\/68\/2024\/02\/Tamale-Lesson-capture_TW-e1546888877903.png","contentUrl":"https:\/\/keck.usc.edu\/news\/wp-content\/uploads\/sites\/68\/2024\/02\/Tamale-Lesson-capture_TW-e1546888877903.png","width":422,"height":281,"caption":"In this screen capture from the short film Tamale Lesson, the fictional Romeo family discusses cervical cancer screening while making tamales for a Quinceanera."},{"@type":"BreadcrumbList","@id":"https:\/\/keck.usc.edu\/news\/faculty-produced-cancer-education-film-receives-prestigious-public-health-award\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/keck.usc.edu\/news\/"},{"@type":"ListItem","position":2,"name":"Faculty-produced cancer education film receives prestigious public health award"}]},{"@type":"WebSite","@id":"https:\/\/keck.usc.edu\/news\/#website","url":"https:\/\/keck.usc.edu\/news\/","name":"Newsroom","description":"","publisher":{"@id":"https:\/\/keck.usc.edu\/news\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/keck.usc.edu\/news\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/keck.usc.edu\/news\/#organization","name":"Keck School of Medicine of USC","alternateName":"Keck School of Medicine","url":"https:\/\/keck.usc.edu\/news\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/keck.usc.edu\/news\/#\/schema\/logo\/image\/","url":"https:\/\/keck.usc.edu\/news\/wp-content\/uploads\/sites\/68\/2023\/11\/keck-school-of-medicine-logo-696-square.jpg","contentUrl":"https:\/\/keck.usc.edu\/news\/wp-content\/uploads\/sites\/68\/2023\/11\/keck-school-of-medicine-logo-696-square.jpg","width":696,"height":696,"caption":"Keck School of Medicine of USC"},"image":{"@id":"https:\/\/keck.usc.edu\/news\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/KECKschoolUSC\/","https:\/\/x.com\/KeckSchool_USC","https:\/\/www.linkedin.com\/school\/keckschoolusc\/","https:\/\/www.instagram.com\/KeckSchoolUSC\/","https:\/\/www.youtube.com\/channel\/UCpL1E1W5ZTfkc5iihwLSFEA","https:\/\/www.tiktok.com\/@keckschoolusc"]},{"@type":"Person","@id":"https:\/\/keck.usc.edu\/news\/#\/schema\/person\/dc954779382b705f98bc006620d3d9e8","name":"Refact Developer","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/22493b21bc660f9dc6dda1bb7051695a6b9d8f7c7b8d18be40d2780fb58180eb?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/22493b21bc660f9dc6dda1bb7051695a6b9d8f7c7b8d18be40d2780fb58180eb?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/22493b21bc660f9dc6dda1bb7051695a6b9d8f7c7b8d18be40d2780fb58180eb?s=96&d=mm&r=g","caption":"Refact Developer"},"url":"https:\/\/keck.usc.edu\/news\/author\/nmoftakhar\/"}]}},"author_meta":{"display_name":"Refact Developer","author_link":"https:\/\/keck.usc.edu\/news\/author\/nmoftakhar\/"},"featured_img":"https:\/\/keck.usc.edu\/news\/wp-content\/uploads\/sites\/68\/2024\/02\/Tamale-Lesson-capture_TW-e1546888877903-300x200.png","coauthors":[],"tax_additional":{"categories":{"linked":["<a href=\"https:\/\/keck.usc.edu\/news\/category\/campus-news\/\" class=\"advgb-post-tax-term\">Campus News<\/a>"],"unlinked":["<span class=\"advgb-post-tax-term\">Campus News<\/span>"]},"tags":{"linked":["<a href=\"https:\/\/keck.usc.edu\/news\/category\/campus-news\/\" class=\"advgb-post-tax-term\">Department of Population and Public Health Sciences<\/a>","<a href=\"https:\/\/keck.usc.edu\/news\/category\/campus-news\/\" class=\"advgb-post-tax-term\">Faculty<\/a>","<a href=\"https:\/\/keck.usc.edu\/news\/category\/campus-news\/\" class=\"advgb-post-tax-term\">Lourdes Baezconde-Garbanati<\/a>","<a href=\"https:\/\/keck.usc.edu\/news\/category\/campus-news\/\" class=\"advgb-post-tax-term\">Research<\/a>","<a href=\"https:\/\/keck.usc.edu\/news\/category\/campus-news\/\" class=\"advgb-post-tax-term\">Southern California Clinical and Translational Science Institute<\/a>"],"unlinked":["<span class=\"advgb-post-tax-term\">Department of Population and Public Health Sciences<\/span>","<span class=\"advgb-post-tax-term\">Faculty<\/span>","<span class=\"advgb-post-tax-term\">Lourdes Baezconde-Garbanati<\/span>","<span class=\"advgb-post-tax-term\">Research<\/span>","<span class=\"advgb-post-tax-term\">Southern California Clinical and Translational Science Institute<\/span>"]}},"comment_count":"0","relative_dates":{"created":"Posted 12 years ago","modified":"Updated 3 months ago"},"absolute_dates":{"created":"Posted on November 21, 2013","modified":"Updated on January 2, 2026"},"absolute_dates_time":{"created":"Posted on November 21, 2013 2:26 am","modified":"Updated on January 2, 2026 6:13 pm"},"featured_img_caption":"In this screen capture from the short film Tamale Lesson, the fictional Romeo family discusses cervical cancer screening while making tamales for a Quinceanera.","series_order":"","_links":{"self":[{"href":"https:\/\/keck.usc.edu\/news\/wp-json\/wp\/v2\/posts\/5754","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/keck.usc.edu\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/keck.usc.edu\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/keck.usc.edu\/news\/wp-json\/wp\/v2\/users\/22"}],"replies":[{"embeddable":true,"href":"https:\/\/keck.usc.edu\/news\/wp-json\/wp\/v2\/comments?post=5754"}],"version-history":[{"count":0,"href":"https:\/\/keck.usc.edu\/news\/wp-json\/wp\/v2\/posts\/5754\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/keck.usc.edu\/news\/wp-json\/wp\/v2\/media\/5755"}],"wp:attachment":[{"href":"https:\/\/keck.usc.edu\/news\/wp-json\/wp\/v2\/media?parent=5754"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/keck.usc.edu\/news\/wp-json\/wp\/v2\/categories?post=5754"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/keck.usc.edu\/news\/wp-json\/wp\/v2\/tags?post=5754"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}