{"id":636,"date":"2016-02-24T11:25:22","date_gmt":"2016-02-24T19:25:22","guid":{"rendered":"https:\/\/keck.usc.edu\/news\/uscs-arthur-toga-joined-by-still-alice-author-lisa-genova-for-visions-voices-event\/"},"modified":"2023-11-19T12:09:32","modified_gmt":"2023-11-19T20:09:32","slug":"uscs-arthur-toga-joined-by-still-alice-author-lisa-genova-for-visions-voices-event","status":"publish","type":"post","link":"https:\/\/keck.usc.edu\/news\/uscs-arthur-toga-joined-by-still-alice-author-lisa-genova-for-visions-voices-event\/","title":{"rendered":"USC\u2019s Arthur Toga joined by Still Alice author Lisa Genova for Visions &#038; Voices event"},"content":{"rendered":"\n  \n    \n\n\n\n\n\n\n<div\n  class=\"cc--component-container cc--article-hero \"\n\n  \n  \n  \n  \n  \n  \n  >\n  <div class=\"c--component c--article-hero\"\n    \n      >\n\n    \n  <div class=\"text-container\">\n              \n<div class=\"f--field f--eyebrow\">\n\n    \n  <span>Press Release<\/span>\n\n\n\n<\/div>\n    \n              \n<div class=\"f--field f--page-title\">\n\n    \n      <h1>USC\u2019s Arthur Toga joined by Still Alice author Lisa Genova for Visions &#038; Voices event<\/h1>\n\n\n<\/div>\n    \n    \n          <div class=\"meta\">\n                  <span class=\"author\">Alison Stateman<\/span>\n        \n                  <span class=\"date\">February 24, 2016<\/span>\n              <\/div>\n    \n              \n<div class=\"f--field f--embed\">\n\n    \n  <div class=\"heateor_sss_sharing_container heateor_sss_horizontal_sharing\" data-heateor-ss-offset=\"0\" data-heateor-sss-href='https:\/\/keck.usc.edu\/news\/uscs-arthur-toga-joined-by-still-alice-author-lisa-genova-for-visions-voices-event\/'><div class=\"heateor_sss_sharing_ul\"><a aria-label=\"Facebook\" class=\"heateor_sss_facebook\" href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fkeck.usc.edu%2Fnews%2Fuscs-arthur-toga-joined-by-still-alice-author-lisa-genova-for-visions-voices-event%2F\" 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<p>Alzheimer\u2019s disease not only takes a profound physical toll but has a huge emotional and financial impact on society as well, two experts on the disease told a USC crowd.<br \/>\n\u201cToday in the United States, we spend $250 billion to $260 billion dollars a year to take care of Alzheimer\u2019s patients. By 2050, we will spend over $1 trillion a year,\u201d USC neuroscientist Arthur Toga told the audience at Something\u2019s Not Right With Alice: Understanding Alzheimer\u2019s, a Visions &#038; Voices event Feb. 4 at Bovard Auditorium.<br \/>\nToga, director of the USC Mark and Mary Stevens Neuroimaging and Informatics Institute, was joined by Lisa Genova, author of best-selling novel Still Alice. Moderated by NPR correspondent Ina Jaffe, the talk between Genova and Toga touched on the many impacts of the disease.<br \/>\n\u201cThose people who are over 65, one in nine will get Alzheimer\u2019s disease. Those who are over 85, one in three will get Alzheimer\u2019s disease,\u201d said Toga, who has created some of the largest databases and data mining tools used to support global efforts against Alzheimer\u2019s and other neurologically degenerative diseases.<br \/>\n\u201cThis is the grandest challenge we have in neuroscience. If we don\u2019t solve this problem, it will not only bankrupt our families financially and emotionally, it will bankrupt this country.\u201d<br \/>\nGenova, a Harvard-trained neuroscientist who was inspired to write Still Alice \u2014 her first novel \u2014 after her grandmother was diagnosed with Alzheimer\u2019s, sees her work as a vehicle to spread understanding and galvanize action toward a once rarely discussed condition.<br \/>\n\u201cI always start with the science, but my job is to write a compelling, human story that brings compassionate understanding, that gets you in the heart, that creates an awareness that has empathy, which is a motivation for action,\u201d she said about her fiction, which is dedicated to exploring the human dimension of neurological diseases and disorders.<br \/>\nWhile there is still no cure for Alzheimer\u2019s, both Toga and Genova say the situation is moving in a positive direction. For instance, the public conversation created by increased awareness of the disease \u2014 helped in part through the successful film adaptation of Still Alice, for which Julianne Moore won an Oscar in 2015 as an early-onset Alzheimer\u2019s sufferer \u2014 is leading to greater investments into a cure.<br \/>\n\u201cThe progression of knowledge of Alzheimer\u2019s disease has been impressive in the last 25 years and continues to grow in a very accelerated way, not only in terms of the technology, which is able to identify what\u2019s happening, but the number of trials that are happening is unprecedented,\u201d Toga said. \u201cMoney that is being spent by Big Pharma like never before, investments from the National Institutes of Health (NIH), which just two months ago pledged $350 million more toward Alzheimer\u2019s disease.<br \/>\n\u201cThere is great hope, great excitement and great enthusiasm among scientists to push forward with this disease.\u201d<\/p>\n\n\n\n<\/div>\n  <\/div>\n\n\n  <\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":63,"featured_media":637,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"advgb_blocks_editor_width":"","advgb_blocks_columns_visual_guide":"","footnotes":"","_links_to":"","_links_to_target":""},"categories":[6],"tags":[38,20,427],"class_list":["post-636","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-press-release","tag-administrative","tag-research","tag-usc-mark-and-mary-stevens-neuroimaging-and-informatics-institute"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.2 (Yoast SEO v28.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>USC\u2019s Arthur Toga joined by Still Alice author Lisa Genova for Visions &amp; 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