{"id":9390,"date":"2025-11-03T08:00:00","date_gmt":"2025-11-03T16:00:00","guid":{"rendered":"https:\/\/keck.usc.edu\/news\/?p=9390"},"modified":"2025-11-12T09:19:39","modified_gmt":"2025-11-12T17:19:39","slug":"among-youth-who-vape-usc-study-finds-rise-in-daily-use-and-difficulty-quitting","status":"publish","type":"post","link":"https:\/\/keck.usc.edu\/news\/among-youth-who-vape-usc-study-finds-rise-in-daily-use-and-difficulty-quitting\/","title":{"rendered":"Among youth who vape, USC study finds rise in daily use and difficulty quitting"},"content":{"rendered":"\n  \n    \n\n\n\n\n\n\n<div\n  class=\"cc--component-container cc--article-hero \"\n\n  \n  \n  \n  \n  \n  \n  >\n  <div class=\"c--component c--article-hero\"\n    \n      >\n\n    \n  <div class=\"text-container\">\n              \n<div class=\"f--field f--eyebrow\">\n\n    \n  <span>Press Release<\/span>\n\n\n\n<\/div>\n    \n              \n<div class=\"f--field f--page-title\">\n\n    \n      <h1>Among youth who vape, USC study finds rise in daily use and difficulty quitting<\/h1>\n\n\n<\/div>\n    \n              \n<div class=\"f--field f--description\">\n\n    \n  <p>Between 2020 and 2024, daily nicotine vaping nearly doubled among adolescents who vaped, according to data from a nationally representative survey of U.S. middle and high school students.<\/p>\n\n\n\n<\/div>\n    \n          <div class=\"meta\">\n                  <span class=\"author\">Zara Abrams<\/span>\n        \n                  <span class=\"date\">November 03, 2025<\/span>\n              <\/div>\n    \n              \n<div class=\"f--field f--embed\">\n\n    \n  <div class=\"heateor_sss_sharing_container heateor_sss_horizontal_sharing\" data-heateor-ss-offset=\"0\" data-heateor-sss-href='https:\/\/keck.usc.edu\/news\/among-youth-who-vape-usc-study-finds-rise-in-daily-use-and-difficulty-quitting\/'><div class=\"heateor_sss_sharing_ul\"><a aria-label=\"Facebook\" class=\"heateor_sss_facebook\" 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data-src=\"https:\/\/keck.usc.edu\/news\/wp-content\/uploads\/sites\/68\/2025\/10\/iStock-1495347813-768x432.jpg\"\n          data-srcset=\"https:\/\/keck.usc.edu\/news\/wp-content\/uploads\/sites\/68\/2025\/10\/iStock-1495347813-1920x1080.jpg 1920w,https:\/\/keck.usc.edu\/news\/wp-content\/uploads\/sites\/68\/2025\/10\/iStock-1495347813-1280x720.jpg 1280w,https:\/\/keck.usc.edu\/news\/wp-content\/uploads\/sites\/68\/2025\/10\/iStock-1495347813-768x432.jpg 768w\"          data-sizes=\"(min-width:1200px) 75vw, (min-width:768px) 83vw, 100vw\"          class=\"lazyload\"\n        \n        alt=\"Colourful overlapping silhouettes of Children using e-cigarettes or vapes.\"\n        \n                \n                                      \/>\n\n    \n          <figcaption><p>Photo\/iStock<\/p>\n<\/figcaption>\n    <\/figure>\n    \n  \n  \n\n<\/div>\n  \n\n  <\/div><\/div>\n\n\n\n\n  \n    \n\n\n\n\n\n\n<div\n  class=\"cc--component-container cc--rich-text white\"\n\n  \n  \n  \n  \n  \n  \n  >\n  <div class=\"c--component c--rich-text\"\n    \n      >\n\n    \n  <div class=\"inner-wrapper\">\n        \n<div class=\"f--field f--wysiwyg\">\n\n    \n  <p style=\"font-weight: 400\">Since 2019, overall rates of nicotine vaping have declined among U.S. youth, but those who continue to vape are showing signs of worsening addiction, according to new USC research. Between 2020 and 2024, the share of current users who vaped every day increased from 15.4% to 28.8%. Over the same period, the share of daily users who tried to quit but were unable to rose from 28.2% to 53%. The study, funded in part by the National Institutes of Health, was just published in JAMA Network Open.<\/p>\n<p style=\"font-weight: 400\">Public health advocates raised the alarm when youth vaping rates surged between 2014 and 2019. Data collected during the COVID-19 pandemic suggested that those who continued to vape were becoming heavy users, with a growing number reporting vaping within five minutes of waking up and on an increasing number of days per month.<\/p>\n<p><span style=\"font-weight: 400\">To follow up on those trends, a team of researchers from <\/span><span style=\"font-weight: 400\">the <\/span><span style=\"font-weight: 400\"><a href=\"https:\/\/ias.usc.edu\/\">USC Institute for Addiction Science<\/a><\/span><span style=\"font-weight: 400\"> and the <\/span><span style=\"font-weight: 400\"><a href=\"https:\/\/keck.usc.edu\/tcors\/\">Tobacco Center of Regulatory Science<strong>\u00a0<\/strong><\/a><\/span><span style=\"font-weight: 400\">analyzed data from surveys completed by 115,191 teens in the 8<sup>th<\/sup>, 10<sup>th<\/sup> and 12<sup>th<\/sup> grade across the United States. They aimed to find out whether young vapers are \u201chardening,\u201d a term borrowed from tobacco research that describes when, as overall use declines, the remaining users become more addicted and have a harder time quitting<\/span><\/p>\n<p>What we found is highly concerning for clinicians, public health advocates and policymakers. The rise in daily vaping and growing number of youth trying to quit implies that these youth are experiencing a severe level of nicotine addiction. This means we need to improve treatment and prevention efforts for this population,\u201d said the study\u2019s first author, <a href=\"https:\/\/www.chla.org\/profile\/abbey-masonbrink-md-mph\">Abbey Masonbrink, MD, MPH<\/a>, clinical associate professor of pediatrics at the <a href=\"https:\/\/keck.usc.edu\/\">Keck School of Medicine of USC <\/a>and research director of the Division of Hospital Medicine at Children\u2019s Hospital Los Angeles (CHLA).<\/p>\n<p style=\"font-weight: 400\">The findings can help policymakers and regulators determine how best to protect young people. For example, new generations of vapes can deliver higher concentrations and volumes of nicotine than earlier versions. Limits on nicotine content could potentially help reduce the risk of severe addiction among U.S. youth.<\/p>\n<p style=\"font-weight: 400\">\u201cThe nicotine industry is constantly evolving\u2014changing the size, concentration and size of products\u2014and youth may not be aware of the high quantities of nicotine they\u2019re consuming,\u201d said Masonbrink, who is also a member of the USC Institute for Addiction Science. \u201cWe\u2019re concerned that these products pose a high risk of addiction for youth who continue to vape.\u201d<\/p>\n<h3><b>Growth in daily use<\/b><\/h3>\n<p><span style=\"font-weight: 400\">The researchers analyzed the past five years of data from <\/span><a href=\"https:\/\/monitoringthefuture.org\/\"><span style=\"font-weight: 400\">Monitoring the Future<\/span><\/a><span style=\"font-weight: 400\">, an annual in-school survey that asks 8<\/span><span style=\"font-weight: 400\">th<\/span><span style=\"font-weight: 400\">, 10<\/span><span style=\"font-weight: 400\">th<\/span><span style=\"font-weight: 400\"> and 12<\/span><span style=\"font-weight: 400\">th<\/span><span style=\"font-weight: 400\"> graders across the country about their substance use.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">Among youth who reported vaping at least once in the past 30 days, the percentage who vaped daily increased from 15.4% in 2020 to 28.8% in 2024. Of those reporting daily use, the percentage who tried unsuccessfully to quit rose from 28.2% to 53%.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Over the study period, the demographics of youth vapers also changed. By 2024, more vapers were female, non-Hispanic Black or from a rural area. More youth vapers also reported using other substances, including alcohol and cannabis.<\/span><\/p>\n<h3><b>Helping youth quit<\/b><\/h3>\n<p><span style=\"font-weight: 400\">Among youth in rural communities, daily vaping jumped dramatically\u2014from 16.4% in 2020 to 41.8% in 2024, a spike that has prompted the study team to examine further. Masonbrink is now planning a follow-up study with youth in urban, suburban and rural areas to explore their experiences with nicotine product marketing and product access, as well as prevention and public health messaging.<\/span><\/p>\n<p><span style=\"font-weight: 400\">National surveys have shown that while many young people want to quit vaping, most attempt to do so without formal support or treatment.<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u201cYouth who only vape occasionally may be able to stop on their own, but those who are vaping daily will have a much harder time quitting without treatment and support,\u201d said Masonbrink, who leads research to improve care for adolescents with severe nicotine dependence at CHLA.<\/span><\/p>\n<p><span style=\"font-weight: 400\">New research shows that medications for nicotine addiction, such as varenicline, are <\/span><a href=\"https:\/\/jamanetwork.com\/journals\/jama\/fullarticle\/2833137\"><span style=\"font-weight: 400\">effective in helping young people quit<\/span><\/a><span style=\"font-weight: 400\">. Educating youth about these treatments and expanding access for those with severe nicotine addiction should be a top priority going forward, Masonbrink said.<\/span><\/p>\n<h3><b>About this research<\/b><\/h3>\n<p><span style=\"font-weight: 400\">In addition to Masonbrink, the study\u2019s other authors are Dayoung Bae, Junhan Cho, Alyssa F. Harlow, Steve Sussman, Louisiana M. Sanchez, Abigail Adjei, Leah R. Meza, Ming Li and Adam M. Leventhal from the Keck School of Medicine of USC and the Institute for Addiction Science, University of Southern California; Richard A. Miech from the Institute for Social Research, University of Michigan, Ann Arbor; Hongying D. Dai from the College of Public Health, University of Nebraska; and Dae-Hee Han from Emory University.<\/span><\/p>\n<p><span style=\"font-weight: 400\">This work was supported by the National Institute on Drug Abuse of the National Institutes of Health [K23DA055736, K99DA058241 and K24048160]; and the <\/span><span style=\"font-weight: 400\">National Cancer Institute and U.S. Food and Drug Administration [U54180905].<\/span><\/p>\n<p><br style=\"font-weight: 400\" \/><br style=\"font-weight: 400\" \/><\/p>\n\n\n\n<\/div>\n  <\/div>\n\n\n  <\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":278,"featured_media":9391,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"advgb_blocks_editor_width":"","advgb_blocks_columns_visual_guide":"","footnotes":"","_links_to":"","_links_to_target":""},"categories":[6],"tags":[192,65,81,446,169,20,445],"class_list":["post-9390","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-press-release","tag-childrens-hospital-los-angeles","tag-department-of-pediatrics","tag-department-of-population-and-public-health-sciences","tag-homepage","tag-latest","tag-research","tag-usc-institute-for-addiction-science"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.8 (Yoast SEO v27.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Among youth who vape, USC study finds rise in daily 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