The MESH process

The Business Development and Industry Relations (BDIR) process aims to make more people aware of offerings from USC and the Keck School of Medicine and to better understand industry needs. It involves generating leads, building relationships, and converting them into committed engagements by defining the type of engagement, creating value, and advocating for mutual interests.

Prospect

  • Increase awareness of USC offering and understand industry unmet needs
  • Generate and qualify leads

Cultivate

  • Build relationships
  • Identify mutual areas of interest

Position

  • Define type of engagement
  • Create value proposition
  • Formulate partnering strategy

Deliver

  • Convert to committed engagement
  • Actively advocate

Contact