Business Development and Industry Relations Process

The Business Development and Industry Relations (BDIR) process at Keck School of Medicine of USC connects researchers with industry leaders to drive success. Through a four-step cycle of Prospect, Cultivate, Position, and Deliver, we focus on identifying opportunities, building relationships, strategically aligning projects, and delivering results that meet the shared objectives of USC and our industry collaborators.

Prospect

• Increase awareness of USC offering and understand industry unmet needs
• Generate and qualify leads

Cultivate

• Build relationships
• Identify mutual areas of interest

Position

• Define type of engagement
• Create value proposition
• Formulate partnering strategy

Deliver

• Convert to committed engagement
• Actively advocate